17 Video Marketing Statistics That May Surprise You


As small business owners, we have seen how digital marketing has advanced in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do? Here are 17 Video Marketing Statistics That May Surprise You:

We feel that digital marketing will continue to evolve and it will continue to offer effective video marketing strategies for any size business.  We are also seeing the latest trends favouring video marketing.

From YouTube and Facebook Live, to Snapchat and Facebook’s upcoming video creator app, advancements in video marketing are happening fast!

To support this statement, we have gathered some of the latest video marketing statistics to show you just how effective and important video marketing can be for your business.

17 Video Stats That May Surprise You

  1. 82% of Twitter users view on-site video content.
  2. YouTube currently has over 1,000,000,000 users.
  3. 45% of internet users watch more than an hour of online videos content every week.
  4. Almost 90% of online marketing agencies use video content.
  5. One-third of online activity is spent watching video.
  6. Mobile More than 50% of online video content is viewed on mobile devices.
  7. 92% of mobile video viewers share videos throughout their social media pages.
  8. 90% of Twitter video views happen on a mobile device.
  9. 10,000,000 videos are viewed on Snapchat every day.
  10. Engagement 51% of digital marketing professionals say video content offers the best ROI.
  11. Businesses who use online video content increase their revenue 49% faster than non-video users.
  12. 59% of online users say they would choose video content over text.
  13. Video content drives a 157% increase in organic traffic from SERPs.
  14. Videos up to 2 minutes long get the most engagement.
  15. Landing page video content can increase conversions by more than 80%. 46% of online users act after viewing an ad.
  16. Online video content attracts 3 times more monthly visitors.
  17. Combining video with full-page ads boosts engagement by 22%.

As you can see, video marketing can be very effective at engaging your audience online, here are some examples of what you could do with video for your business:

  • introduce new products
  • show behind the scenes clips
  • offer tips and advice on how to use products
  • talk to customers, suppliers, partners about your products or services
  • engage your customers on the go.

Video marketing can be used creatively to help engage potential customers, bring leads and therefore increase sales.

Are you using video for your marketing? If not what's stopping you from using video marketing for your business? Share your thoughts in the comments below. 

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