Video Content and The Marketing Funnel

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It’s likely that many people reading this article will have produced a video to promote their company, but did you produce the right video for each stage of the buyer funnel? This infographic from One Productions takes you through what you need to know about producing the right video at every stage of the buyer funnel.

It isn’t as simple as producing one video for all customers as some will be more aware of your company than others. For example, what information do you want to present to a customer if they’ve never heard of you? It’s likely very different information to what you’d tell a customer who was close to making a purchase. There is also some good general advice about video production that will help at all stages of the buyer funnel. Take a look through the infographic for advice on what videos your company needs at each stage of the funnel.

video content and the marketing funnel

 

Comments 1

Jacinta Pivot Cloud Solutions on Monday, 26 February 2018 17:07

Very informative and helpful! Thank you!

Very informative and helpful! Thank you!
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