7 Things You Must Consider When Taking Your Business Global


At a recent How to of Going Global event in Galway sponsored by KPMG Private Enterprise, supported by Enterprise Ireland, Ulsterbank and Business Achievers, companies discussed the challenges and opportunities of scaling and going global. Here are 7 things you must consider when taking your business global:

Join our Business Achievers community and get access to downloads to help your business, free online training courses and network with members to help grow your business. 

1. Preparation is key

You will need to plan to scale and raise money to scale. Whether you raise the money through match funding from LEO or Enterprise Ireland, through private investment, loan or tax based schemes, your funders need to be comfortable with your well-prepared business plan. Take on a financial or business advisor to help you prepare for funding rounds. They know what the challenges and issues are, and they will help you focus on the strategy and your plan. 

2. Leverage Third-Level Institutions

You can also go the grant route by partnering with research institutions. The research institutions offer key knowledge, resources and access to funding. Some examples of what you can do with one of the research institutions:

3. Storytelling is key for your brand and marketing

No matter what markets you enter into, people want to know about your company and who are the people behind it. Applying storytelling and personification to your marketing and brand voice means you have a clear way to communicate your products and services. 

You may want to formalise your brand principles into e.g. a Brand Bible.

The leader is Chief Storyteller and marketing internally is just as important as marketing externally. Your staff have to believe in the product or service you are selling. 

4. Aim for the best product (or service)

Making a top quality product that no one else is making. How can you continually "hack" your product or service to make it better. Uncovering what customers want and delivering that. Excellent customer service and support for your partners whether that be distributors or retailers. 

You want people to go "wow" when they see or use your product or service. 

How can you "deliver happiness"?

5. Digital matters but so does face to face

Buyers are changing the way they buy things. People have their phones with them all the time. They might connect with your brand across many touchpoints digitally but at the end of the day people buy from people. Going into new markets you have to build relationships, support your partners and people on the ground to sell. It's all about

  • Knowing your customer
  • Knowing your market
  • Knowing your channels
  • Telling a story
  • Selling, selling, selling. 

6. We might be Brexit-ed out but

The UK is not only our biggest close market but it also offers opportunities to new markets through the old British Empire. If you get some reference customers in the UK Market you can then find partners to scale into new markets that are connected to the UK. 

7. Don’t spend too much time getting ready to launch

Spending too much time on product, brand, website is time lost talking to users, customers, partners - the feedback that will really help you build world class services and products.

Grab your place at our next series of events now. The 'How to of Going Global' events series is sponsored by KPMG Private Enterprise, the next events will take place in Waterford, Sligo and Drogheda. Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.

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