The Underestimated Power of Color in Mobile UI Design

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Color can be the second most manifest marketing tool of your app other than functionality. Colors drivers of user engagement and increase company’s brand recognition, memory, and participation when people look at the app. In fact, According to studies, today's users are spending over 89% of their smartphone media time in mobile apps.

Did you know Mark Zuckerberg suffers from red/green colorblindness? That means the “shades of blue” is the best color that Zuckerberg can see. The fact is mobile app developers have learned many useful things to concentrate on making the app user-friendly. The right color scheme helps not only interpretation of your app’s content, so users would love a colorful and attractive app the way you want them to.

In this article, we’ll go how important points related to the color of mobile app affect people do. It is important not only to have selected the color scheme quality and fluid app but increases the importance of a mobile app design appealing too. Let’s look at each one of them trendy color schemes that designers successfully use:

Types of Color Schemes Used

Monochromatic

We’ll start with a basic monochromatic, most simple color schemes. It is almost a split-complementary color scheme uses variations in lightness and saturation of a single color for use in your designs. Monochromatic colors not overwhelming on the eye or ugly design, producing a soothing effect. The primary color can be generally considered with neutral colors such as gray, black, white, brown, tan, and off-white. With a monochromatic scheme, designers can create elegant innovative designs looks clean and elegant, yet the cohesive and elegant look of the mobile app. 

Analogous

The analogous color scheme is one of the major roles in stimulating color palettes that important to any UX designer use. It is a combination of adjacent to each other colors that appear next to each other on the 12-spoke color wheel. One color is used as a dominant color while the additional hues are used to add interest. These colors schemes explained the same chroma but tints, shades, and tones are thrown in to create serene and comfortable designs.

Complementary

The complementary color scheme is made of two colors that are contrasting colors on the color wheel. Examples of complementary pairs are yellow and purple; blue and orange; green and red. They successful for creating strong contrast each other strongly. So designers use complementary colors if they creating strong contrast and for drawing attention in the mobile app UI to stand out.

Custom Color Scheme

Creating your own color schemes are the hardest to create as many people think. When you are deciding to implement the custom color scheme, use the bright accent color into an otherwise neutral palette. Custom color schemes also one of the most visually striking in mobile app design. If experienced designers want to succeed then try use minimum base colors (1 or 2) and shades color.

Compound Color Scheme

Compound color scheme is also known as the split-complementary scheme is a variation of the standard complementary relationship. It uses base one color on the wheel and two analogous colors. The advantage of this scheme similar contrasting as the complementary color is that it can be a little more sophisticated while still keeping a good visual outlook.

Choosing the Color Shades

An essential part of selecting the color shade of app is also important and here the designer needs to add black to the base color. The main purpose behind is to make the mobile design more attractive. They also help to accentuate certain areas or important functionality of the app UI. Color shades are very effective also highlight important elements of the app such as its functionality.

The Use of Adobe Color CC

The main function of Adobe Color CC is to makes color selection extremely easy by simplifying the task of selecting a required color. As such you can choose every color on the palette color and also individually modified and save the palettes directly with a few simple clicks.

The Effects of Color Contrast

One of the interesting trends in the high-contrast colors in mobile app design. The solution to avoid using non-contrasting colors when to have bright turquoise blues, pinks, reds, greens have a significant effect in modern you’re displaying text on a background mobile interfaces. It divides the colors of the app so that guarantee that everyone will be able to see.

Conclusion

The ultimate goal is color in app design simplify catch user attention at first sight and make them more functional and usable. We’ve only just covered the purpose and brand-image of your app fundamentals of how color theory can enhance your app UI design.

Are you interested in extraordinary app design for your Android or iPhone application? Contact SysBunny for top-notch UI/UX consulting and all your app design requirements today! Share your thoughts and experience with us in the comments below.

 

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Tuesday, 18 December 2018
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