The Most Effective Marketing Strategies For Small Business

The-Most-Effective-Marketing-Strategies-for-Small-Business

Getting a startup or small business off the ground can be tough. It can take a lot of time and investment to get the whole operation going. On top of that, you also need to build up a loyal customer base. That's why marketing is essential. Here are the most effective marketing strategies for small businesses that I've come across:


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Marketing today can be a little confusing, with so many new terms and different methods and platforms to try. That's why you need to streamline your marketing efforts down to proven, impactful methods. Here are some examples of the most effective marketing strategies for small business.

Content Marketing

Content marketing has long been considered the leading marketing method for all kinds of businesses, and for good reason.

Feeding your audience with informative and entertaining content will ensure visitors stick around. Your content can also be directed to your services or products to start making sales.

Content marketing comes in various different forms. Blogging is the simplest method and can also be used to improve your brand's reputation. If you want to really make an impact, consider creating video content to upload to YouTube and share it on social media. It's hands down the most effective tactic in 2018.

Perhaps the best example of a successful content marketing strategy is McDonald's Question Time campaign. The Canadian branch of the fast-food chain decided to challenge their followers to ask them as many questions as they could. The brand then proceeded to answer every single one of them publicly on their website.

This campaign gave users a reason to visit the McDonald's website and boosted the brand's reputation through customer interaction and honesty.

Social Media Marketing

Social media is a fantastic sharing ground to post your content and bring in more potential customers. But that's not the only way businesses can use it for marketing.

Getting involved in trending discussions and following people who might be interested in your service can make a huge impact. You could even try tagging people as a form of digital direct marketing.

Things like sales vouchers, discounts, and competitions for followers are much more likely to attract long-lasting customers. Once you have them on the hook, post interesting posts regularly to keep them.

Apple has long been the master of social media marketing. Their #ShotOniPhone campaign is particularly noteworthy. Apple encouraged users to tag their pictures with the #ShotOniPhone hashtag and post them to their favourite social media platform.

This campaign allowed Apple to interact with its customers through the hashtag as well as showcasing the quality of the camera on their iPhone product.

Email Marketing

Customer retention is a big problem for small businesses. You may be able to get one-off customers, but how many are you keeping? Email marketing is one of the best ways to ensure repeat sales.

Every online business should allow users to create accounts and opt-in to email newsletters. That way, you can send them emails of your latest offers which can entice them to buy more. You can also offer things such as a free report or web seminar for email subscribers to encourage email engagement

Email marketing is the most cost-effective form of marketing, with an average ROI of $38 for every $1 you spend on it.

For an example of successful email marketing, you need only look at charitywater.org. When users make a donation to this non-profit, they receive an email that lets them know exactly where their money is going and what it will be used for.

However, the email interaction doesn't stop there. Instead, charitywater.org provides the user with updates on how their money has been used over time - including a recap on the work completed and a timeline on any upcoming projects.

This high-touch approach to email marketing encourages users to constantly check back in with charitywater.org - something which often results in more and more donations.

Events

Even though digital methods have taken over the marketing world, face-to-face marketing is still effective. Attending events, networking, handing out flyers, and giving seminars can all help bring more attention to your business.

Look online to find conventions and expos relevant to your industry. Retailers often sell at these kinds of events. B2B services can find clients and give presentations to raise awareness of their services.

The more you make a splash at events, the better. It'll increase your sales while also improving your business reputation.

Of course, an event doesn't need to be big or glitzy in order to be a success. Car manufacturer, Kia, launched an extremely simple, yet effective, event in London's Westfield Shopping Center back in 2014.

To mark the launch of their new Kia Soul, Kia set up a two-story slide inside the mall, which customers could use instead of the stairs. This easy event provided Kia with lots of publicity and fortified their reputation as being a fun and youthful brand.

These are the most effective marketing strategies for small business. While content marketing geared towards SEO is still one of the most impactful forms of marketing, don't neglect other types. The more you diversify your marketing techniques, the wider the audience you'll reach. Use these impactful methods and see which give your business the best results.

Over to you now. Which of these marketing techniques has been effective for your business? Tell us in the comments below. 

 

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