The Importance of Effective Communication in Business


Communication is important to businesses because it helps everyone tackle their daily operations efficiently. Without effective communication in business, the external and internal structure on a business will crumple. Here we take a look at the importance of effective communication in business:

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Why Business Communication Matters

Overall productivity increases when managers and employees communicate clearly among one another. When communication is poor, managers and employees waste a lot of time because no one understands the tasks. However, when managers discuss tasks clearly, employees tackle projects faster and more effectively. 

Proper communication also helps business owners establishment themselves as industry authorities. For example, a business owner may send out a newsletter that addresses a common problem. This form of communication helps businesses build trust.

Proper communication benefits employees and management too. Whenever there are company policy changes or changes in strategy and direction, everyone must understand the reasons why the changes were made.

If your business relies on teamwork, proper communication is the key to efficient collaborations. Everyone must be clear on ideas and specific business needs and goals. If you communicate clearly with your employees, they are more likely to contribute to the growth of your company.

Communication also helps business owners build strong relationships with their outsourced providers and suppliers. By outlining your expectations and company requirements, your business can avert many issues before they arise. 

Recommended reading: Why Employees Should Play an Active Part in Organisation Redesigns

Types of Business Communication

There are two types of communication: two-way communication and one-way communication.

One-way communication occurs when there isn't any opportunity for the receiver to give feedback to the sender. So, for example, a business sends messages to customers or employees. Billboard ads, magazine ads, and newspaper ads are examples of one-way communications.

Two-way communication occurs involves feedback from the receiver to the sender. An example of two-way communication to target customers is social media marketing, where prospects can respond directly back to the business. Two-way communication is popular because it helps business owners build strong relationships with their customers and other stakeholders.

Two-way communication is a must in the business world. When you think about it, you realise that messages are transmitted between employers, employees, customers, suppliers, etc. And you need feedback to be certain that the message was received and understood.

Why Use Email Communication

Email helps business owners share basic information with their employees, such as security precautions, lunch prices, and office guidelines. Managers appreciate that they can send messages to all employees instantly. 

Email can also be used very effectively to market and upsell to prospects and existing customers. You can do the following very easily with email:

  • Build credibility by sharing high quality content.
  • Generate calls or leads or visits to your website.
  • Strengthen relationships with your customers.
  • Build your brand if you are starting out. 
  • Boost sales.

Recommended reading: 10 Best Tools For Email Marketing for Businesses to Use

Over to you now. Have you got a communication plan for your business? Tell us in the comments below. 





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Tuesday, 16 July 2019
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