The Business Benefits of Rewarding Your Staff


When looking to push your business further and onto greater success, one great way to do this can be through directly rewarding your staff for their efforts. Having a motivated, happy, and rewarded team of staff can be one of the best ways to ensure great customer service and inspiring a continual desire to succeed in your staff.

From cash bonus incentives, to employee recognition programs from places such as Corporate Rewards, to simply expressing your gratitude and thanks to staff when they go above and beyond, your business certainly stands to benefit from rewarding employees, however you choose to do so. This post covers just some of the ways your business can benefit from rewarding your staff for their hard work and dedication.


Happier staff leading to happier customers


If staff are happy and motivated, your customers also stand to benefit, as your staff can appear more engaged and eager to provide good service throughout the day.


Perhaps one way you could ensure your staff are happy and motivated is providing small incentives throughout the months, leading up to one fantastic reward at the end of a quarter such as a weekend away at a holiday resort, or a spa weekend.


Rewarding your teams can also help create a friendlier team of staff. Larger rewards can be fantastic bonding experiences, and a closer, friendlier team work better together overall. Staff can become closer friends during their big reward, and continue to enjoy the experience for a while afterwards in work as they discuss, reminisce and share their memories of the whole trip. 


Even simply looking forward to the next big experience, whenever it may be, can help keep your staff motivated and looking forward to their next shared experience as a team.


Feeling like more than just an employee


By rewarding staff for their hard work, it makes them feel like more than just an employee. Essentially, showing staff that you value their efforts as part of your business can help them feel like part of a corporate family.


For example, maybe you’ve just come to the end of a particularly difficult quarter where everyone has been rushed off their feet, but your staff members really came together and worked especially hard to ensure things went as smoothly as they could.


In cases like this, organising a paid-for staff meal and night out, or offering your top teams a weekend away can really make staff feel like you appreciate the hard work they’ve put in. Rewarding your staff helps to create a sense of brand unity and loyalty, as your staff then feel like it’s as much their success too as much as it is the business’s success.


It can also help with motivation when it looks like things will get similarly busy in future. Because staff will know that their hard work is appreciated and rewarded, they may be more eager to tackle whatever challenges the future may bring.


Pushing higher and higher


One way your business could reward your staff in by setting targets that staff should aim for. For example, some of the targets you might choose to set could be:


  • Selling a certain number of products during one working month
  • Having two teams compete against each other for most sales
  • Receiving the most or a certain amount of positive customer feedback in one month


If you start the reward thresholds somewhat lower to begin with, and your staff sail past with ease, you can gradually start to raise these targets. Doing so will help encourage your staff to reach for those targets, which can lead to things such as extra diligence to provide exceptional customer service, for example. Over time, your staff will become even more efficient than they already may be, working to the best of their abilities and helping your business succeed.


However, you should try to be reasonable with the targets you set too. If you’ve raised targets one month, and your staff fail to reach them, take a softer approach, discuss with your staff, and amend your targets for next time. Sales targets should be a way to encourage staff to succeed, rather than something staff fear being unable to meet.


If they’re too high, or you’re pushing for them too hard, you may being to lose the increased productivity and customer service that you benefited from early on, as staff begin to feel burnt out and overworked.




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Wednesday, 16 October 2019
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