
Direct mailers cite the 60‚30‚10 rule. Direct mail success depends 60% on the quality and accuracy of your list; 30% on your offer and 10% on creativity.
The most powerful and customer-motivating words to use in direct mail include:
- You /your
- New
- Today
- Because
- Enjoy
- Announcing
- Limited
- Free
- Now
- Since
- Off
- At last
- Only
- Then
Typical direct mail offers include (free, no obligation, nominal priced):
- Information
- Trial
- Book
- Catalogue
- Survey
- Demo
- Consultation
- Sample
- Gift