Steeped in Innovation

Steeped in innovation

At Bookbuzz we suddenly seem to be steeped in sessions and books about innovation and creativity. From “Antifragile” by Taleb, to “Digital disruption, the next wave of innovation”. From “Creative intelligence” to “Business Model Innovation Factory”.

Sign of economic recovery?

Innovation is a hot topic again. I think it's a sign of economic recovery. However, the messages from the sessions and books are scary.

Why isn’t innovation working for the big companies?

Innovation is not working. We say we like creativity, but we don’t.  How do big companies spend all the millions and the young start up with no money walks away with the price?


You are not ready, you will be Netflixed and waves of millions of young digital disruptors that are used to free tools that are all better than Bill Gates had at his disposal and with access to big platforms (Amazon, Facebook) that allow to scale overnight, will eat you and your company for breakfast (apologies for the long sentence, please read it again if you don’t believe it).

Become Antifragile

Taleb thinks we need randomness, mess, adventures, uncertainty, self-discovery, near-traumatic episodes, all these things that make life worth living, compared to the structured, fake, and ineffective life of an empty-suit CEO with a preset schedule and an alarm clock.

Routine makes you fragile. Your existing business will not create innovation. Therefore your company will break.

Innovate to kill

You will need to innovate to kill. Starting with killing your existing business. Ignore the current business model, ignore the legacy systems and hang out and collaborate on the edges of the silos, disciplines and sectors. Manage creativity, not efficiency. Become a digital disruptor yourself. Not now. Yesterday.

You can do it

Become an entrepreneur (again). You now have all the toolsets at your disposal to create a new wave of vibrant businesses that will play, make and produce local and are fully global.

If you don’t, they will.




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