Sport for business and sport and business

Sport for business and sport and business

I have always been convinced that sports and business are on the same coin. The focus, determination and sacrifice that athletes apply to top sports is the same focus, determination and sacrifice that entrepreneurs apply to their business.


At the sportforbusiness 2020 event, 20 sport organisations presented their ideas, events and activities. Great idea. From basketball and badminton to GAA and rugby. And in between some very interesting concepts about performance coaching for athletes, mentoring, measurement and data. All sports organisations operating as social entrepreneurs in a very competitive market.

Sport measurement and work

If you read too many books like I do about business, data, management, marketing, engagement, HRM, you start making connections on how all the techniques applied to top athletes could be applied to top talent. Beyond the "healthy mind, healthy body", but also to develop mental resilience and agility and the ability to measure impact of work, training or any other intervention at work on the body and well being of your staff. Holistically, 24/7.

A good story

That is not only good from a staff perspective, but also good from a social media, heart share, engagement and management perspective. You can measure your staff members heart rate, sleep pattern and other indicators after your manager had a performance review meeting. You can track that data over a period of time and measure progression or regression. Making training and management measurable. CFOs will love it.

If that is of interest you should talk to NADA or support2perform.

Mentoring and sport

If you want to learn from top athletes and how they applied what they learned to 40 industries, you should contact the IRUPA academy. Imagine Brian O'Driscoll on your advisory board.......

Sports and social media

We can also all learn from some of the organisations on how to use (social) media. Have a look at the Irish Hockey Association, the Irish Greyhound Board, Paralympics Ireland or Triathlon Ireland.

Sports and pitching

As a complete aside; I saw 20 presentations and it is amazing how poor some of them were. Small fonts, unreadable slides, bad structures, bad design, reading slides instead of telling a story, etc. Only a few stood out. Some were superb. Which is a pity, because all have a cracking story to tell. Maybe they can learn from us business people about pitching.




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