Some Things Your Startup Might Need for Branding and Communications

some-things-your-start-up-might-need-for-branding

If you’re just starting your business, then it's good to organise some simple things that can help with your marketing as well as how you communicate with the outside world. Here are some things your start up might need for branding and communications:


Join our Business Achievers community and get access to downloads to help your business, free online training courses and network with members to help grow your business. 


A Logo and Brand Kit

You'll need a logo but also a brand kit - what is this? It's your set of branding colours, fonts, straplines and anything else you want to use for your brand communications online and off. Having a brand kit makes it easy to hire designers, printers or even social media managers, because you can give them the kit to use as guidelines.


Recommended reading: Why Preparation is Key When Building a Brand


Business Cards

Depending on your business, you might want some business cards. When choosing a business card design, your primary concern is the message you want to convey on the card. Cards are best used as a sort of introduction. Don’t try to do too much with them.

You can put your business name, a logo, and some type of slogan on there somewhere. Of course, don’t forget to include your contact information. Other than that, keep it clean and minimalistic.

Letterheads

Letterheads are what you use to send important communications. They should contain your contact information, your business name, and a logo. You don’t really use these to advertise, but they are still important as a marketing tool. How? They show that your brand is serious and professional. They also help build continuity in all of your brand communications with the public.

Envelopes

Envelopes that are customised with your brand’s colours, logo, and “feel” are not essential, but they do kick things up a notch. Like letterheads, they show that your brand is to be taken seriously, and that you’re in it for the long-haul. After all, who prints up custom envelopes with the intention of not staying in business. It’s a “finer detail” that you could use to your advantage.


Recommended reading: 8 Proven Brand Design Principles For Startups to Follow


Email Signature

Are you using your email signature to good effect? You can use your email signature to promote your brand, your products, your channels. 

Brochures

Brochures don't always need to be printed, they can be created for online download. Make sure your brochure addresses your target customer - what problem(s) are you solving for them? 

You can even incorporate something like a QR code to “expand” the brochure into a full-blown online sales letter or informational document.

Lead magnets

Creating something of value that your target customer would be interested in or find useful and in return they give their email and potentially opt in to hear from you (GDPR compliance is key so make sure you make it opt in). You can set up an automated email sequence that sends them the freebie then checks in with them and gives them other useful content before starting to warm up towards a possible offer or sales contact. 

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, 16 October 2019
If you'd like to register, please fill in the username, password and name fields.

Member Login

Business Insights & Tips

Leaderboard

1
Jill Holtz
2224 Points
2
Tena Glaser
1394 Points
3
Michael Lane
802 Points
4
Ron Immink
732 Points
5
Fionan Murray
721 Points
View Leaderboard