Six Customer Engagement Strategies Your Business Could Use


Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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1. Hold Customer Contests

One way to involve your customers in your marketing is to hold a customer contest. A photo contest is a great choice, for example. You could ask customers to take photos with your product and post them to a specific social media hashtag. The winners could receive prizes and this can be a way of generating user-content that you can use for your marketing too.

2. Engage Directly with Customers on Social Media

As you probably already know, social media has become a cornerstone of customer engagement in recent years. However, simply posting social media updates on a schedule isn’t going to cut it.

You should also communicate directly with customers by responding to their questions, resharing their content and occasionally joking around with them.

Recommended reading: 7 Tips to Higher Level Customer Satisfaction

3. Build an Online Community

One way to increase your engagement with customers is to create an online community. If you can add forum capabilities to your website then this can be a way of drawing the community to you, otherwise you can use social media platforms like Facebook and LinkedIn. The input from such communities can be very valuable. Make sure the content you share with them is really useful to them. 

4. Online Chat for Business

Direct one on one communication is integral to customer engagement. It can result in higher customer service ratings. One way to do this is by providing a platform for chatting with company representatives on your website.

Being able to receive immediate customer service from a real person can go a long way. There are a variety of companies that offer chat solutions for business; doing some research can help you determine which is best for you.

Recommended reading: Tips to Go Above and Beyond With Customer Service

5. Live Events

Not all engagement has to be online. Live events thrown for your customers can go a long way towards forging long term loyalty. Some companies, for example, hold events for customers in certain locations or venues once a year with free food and entertainment as a thank you for their business.

6. Use Test Markets

One excellent way to test out new products is to have customers try the product in a certain area and provide their feedback directly to you. It provides valuable information and makes the customers feel involved. Forming a customer panel to give you regular feedback can really engage them. 

Recommended reading: How To Use A Strawman For Focus Groups To Get Feedback

Customer engagement is very important. Always make sure you are looking for new ways to better engage with your customer base and make them feel that you truly do value their business.

Over to you now. Have you used any of these strategies for customer engagement? Tell us in the comments below. 

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Tuesday, 19 November 2019
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