SEO Checklist For Startup Websites


If you're running a startup, you're already spinning a lot of plates. You could have to deal with billing, finding a venue, paperwork, and financing, all before lunch. As well as this though, you need to be dealing with SEO.

If you want to get seen online, getting your SEO right is vital. This checklist gives you everything that you'll need to consider before you get started. Pay attention to this list, and you'll find that the traffic starts coming in right away.

Put Together Your Toolkit

Before you do anything, you're going to need the right tools to build your SEO. If you have the right tools, you can give yourself a leg up before you even go live.

The tools you use will be specific to you, so you may need to search around to find the ones that work for you and your business. To start you off, try using Small SEO Tools and Moz. These both offer low cost or free tools that will help you improve you site's SEO easily.

Find Your Keywords

Now you have your tools, you can start looking for the keywords that will bring traffic to your site. Sit down and brainstorm the keywords that your customers may use. What do they refer to your products as? How may they think of you as a business? What would they search for when looking for you? Write down as many as you can think of.

You can use keyword checking tools to see how powerful your keywords are, and make changes to them where needed. The Huffington Post points out that writing services can also be used to beef up your keywords too, as their writers have experience in writing SEO friendly copy.

Get Good Content Written

The key to good SEO isn't the keywords, or the links you'll get elsewhere. It's actually in the content you write. If the content you're putting out is interesting, well written, and useful for your readers, then they'll keep coming back. That'll show search engines that you're a quality site, and it'll help bump up your SEO rankings.

You have two options when it comes to writing content. You can do it yourself, or you can hire a freelance writer. Writing good content can feel impossible when you're already dealing with so many things at once. You can find a writer easily from sites such as Revieweal or Best British Essays, and get them to create that content to your specifications.

Optimize Your Website

All the work you put into your content won't matter, if your website isn't optimized for SEO. Here's a few things you can do to improve its chances in search listings:

  • Write meta descriptions foe each page so searchers can see what it's about, before they click through.
  • Keep your content length manageable by using a tool like Easy Word Count.
  • Include a target keyword in each page's URL.
  • Use ALT tags for images, so you can help searchers understand what they're seeing.
  • Use anchor keywords when you back link to another site, so the link refers to what the site does.
  • Write unique title tags for each page, including your business name and keywords.
  • Use an audit tool like Deep Crawl to see where there are weaknesses in your SEO, and help you resolve them.

Edit Your Content

When you create content, ensure that you're editing it before it goes online. There's a few reasons why you'll want to do this. Firstly, it helps you create the high level of quality that you want to be known for. Everyone makes simple mistakes when they write, but if they're left in the published text, it can make you less than professional.

Good editing also helps tighten up your copy and make it excellent. If you take the time to come back and edit your writing before it goes live, you'll be able to see where it can be edited to make it even better. The more you do this, the better your content will get.

Of course, you may not feel as if you have the skills to edit alone. That's not a problem, as there are tools online that can help you. Firstly, if you want to improve your writing skills and get help in editing, State Of Writing is a good place to go. It's full of writing guides that will help you sharpen your skills. If you want to hire an editor, a site like UK Top Writers would be the best place to find them.

This checklist should help you get your SEO perfect before you go live online. The more you get familiar with SEO now, the easier it will be to keep your site running and visible online when you do get started.

Rachel Summers is a veteran of SEO, thanks to her seven years of experience in social media management. Her latest role has been working for Top Canadian Writers, a custom writing website. In her spare time, she works with startup companies to improve their SEO and social media strategies.

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Wednesday, 17 July 2019
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