Relevance of lead management software for real estate industry

Are you a real estate agent or do you have a real estate business? Have you been hearing a lot about lead management software off late?  So, then it is time to understand what it really means for your business. You will notice that prospects get in touch quite often. All these potential clients could be in the form of new clients and they are usually of different types –

  •          Someone who is eyeing to buy a piece of land, home or flat.
  •          Another type could be the one who is eyeing to sell a piece of property, home, flat, etc.
  •          The third type could be the one who is looking to rent a flat or house.
Why lead management software is crucial 
  •          Prompt answer to queries
As mostly times, the clients are looking for quick solutions and not in a position to wait for an indefinite period of time; the lead management software comes as a handy tool. With the boom in Internet, within a matter of few phone calls, these clients can get in touch with the different realty offices or agents to meet their demands. It is essential that these agents are able to resolve the queries in a prompt fashion.
  •          Appropriate capturing of lead information
Apart from successful capturing of the lead information, the software should have a feature which will allow the customers to leave a message mentioning about their requirements. 
  •          Categorization of leads
Categorizing the incoming lead as a buyer, seller, lessor, lessee is essential as it helps in fulfilling client specific demands. 
  •          Distribution of leads
The software should be capable enough to notify the real estate office or agent about the incoming lead. It should be capable enough to store the source of the lead so that it can be automatically distributed.

Important features

  • Sharing of leads within your organization.
  •  Consistent upgradation in the customer leads status with the progression in client relationship.
  • Managing the email correspondence and also connecting client’s email directly to the lead detail information.
  • It is essential to start email marketing campaigns on the basis of lead type, status or the source. With the change in the status of the lead, the email marketing campaigns should also undergo changes.
  • Automatic creation of the contact and call logs so that when in the future, any contacts are made, the past calls can be referred to.
Lead Management Software offers you the winning edge and can take your real estate business to the desired next level.




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