Put the Shit in the Wastebasket…

“I write one page of masterpiece to ninety-one pages of shit. I try to put the shit in the wastebasket.” - Ernest Hemingway

A lot of websites are full of corporate nonsense that no-one wants to read. I think it’s the shared fault of both the Web Designer and Client. The Client is paying big bucks for their site and wants to make sure everyone knows exactly what it is they do…in painful detail.

The web designer is charging big bucks and needs to make sure the Client feels they are getting good value for money – hence bring on the pages …and as many as possible!

Most small businesses should be able to describe what they do to potential customers in a sentence – or certainly a paragraph. John Plumber, Jim Electrician, David Dentist, Ron Nuclear Engineer. You don’t need to go into painful detail as to what it is you do…fillings, root canal, tooth scraping etc.

To be fair, Google doesn’t help matters. The thinking is the more “keywords” you can put on your site the better the chance your site might rank…maybe…I’ll come back to that.

Anyway, in my head, the best thing a small business can do is, on the homepage of your site, set out as succinctly as possible what it is you do and publish your key contact details – mobile and email. By all means put in lots of the other “shit” on the other pages but don’t expect many people to read them.

Here’s an example of a site we did for one of our Clients – see if you can guess what it is they do… www.paxad.ie/mulchroneseptictankcleaning

P.S. The full cost of a one-page PAX AD mini- website is €99 per annum – 20% discount for Small Business Can members via the Web Store!

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Tuesday, 23 July 2019
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