9 Factual And Proven Steps to Launch a Quality Application

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1) Defining the Objective and Business flow of the App. 

Step away from any kind of technology first thing to move forward in building an application is to define what you want to accomplish i.e. goal setting which should be specific,  measurable, achievable, realistic and timely. Make sure you have a validation of your mobile application, which means there exist a demand for your IOS or Android Application.

Try to build a business flow in detail of the mobile application, which clearly shows how the user will navigate through the application, which in turn helps the developer to conceptualize what we want; an approach towards this could be to design DFD (data flow diagrams).

 

2) Choose the right platform for the web backend 

Ultimately, for a mobile app to deliver the best customer experience the frontend needs to work in tandem with the backend, so choosing a right platform at the backend that is scalable and reliable enough is necessary. One can rely on server-side technology such as a LAMP (Linux, Apache, MySQL, and PHP) for Android and IOS Application.

For a growing audience mobile backend as a service (mBaaS) provides a platform for backend storage and a bunch of other useful functions that can be harnessed via your mobile application.

 

3) Creating the prototype for the Application 

Having a tangible prototype with some basic functionality to present to the client and stakeholders helps you in attracting investors. Once you have the clear idea of what to do, register for developers accounts on the platform such as IOS or Android on which you want to build the mobile application.

To build a prototype break up the app into parts, establish the development timeline and the terms of periodical reviews. Remember to ask about the back end of your app. Your developers will have to set up servers, databases and programming interfaces which will constitute the infrastructure of your app.

Make sure that you determine the language in which the Application should be translated to and how you would like to control the content in the Application.

 

4) Make sure to develop it for both Android & IOS platforms 

From the latest Smartphone figures from Gartner android and IOS accounted for about 99.6 percent of all Smartphone sales. Hence both IOS and Android have the monopoly in the Smartphone industry, so the mobile application created should be incompatible with both the platforms.

Make sure that the Application is compatible with Ipad and Android tablets depending on the kind of application you have, if it is an application for a newspaper or a blog then it should be compatible in these devices too. With the evolution of smartwatches and Apple watches, it is advisable to make your applications compatible with these devices too. 

 

5) Design the Application considering your market

The target audience and market for your mobile application should be clearly understood in terms of geographical distribution of the users and the age group of the users. A market study of the competitor’s applications and their responses helps to get a clear picture of what needs to be focused on in terms of functionality and look and feel of the application.

Take for an instance; application designed for an age group of more than 50+ should have bigger and bolder fonts with very simple design interface. For younger age groups, you need to have brighter colors with flashy images and icons to get their attention. 

The UI is very important essential to determine the overall performance of your application. Facebook has the simplest yet the most successful UI design, which keeps interested all age group of people. 

 

6) Prepare for a soft launch of your Application

A soft launch of your mobile application in a narrower yet representative area is needed to test the waters of your apps before the big release. It helps to optimize key features, monitor performance and develops a testing metrics.

This soft launch can be done with some targeted audience or within the organization. For a successful soft launch, you need to discover the right region, which will show you proper results for the big launch.

Start by identifying your target audience for your final launch. Setting the appropriate criteria will allow you to create your buyer persona. Think about the language and the lifestyle of people living in the area where you will release the app in the end.

7) Test your Application before launching it in the App stores

Beta testing is the first opportunity to get feedback from your target customers. It is especially important as it enhances your visibility in the app store. It not only reduces product risk but gets you that initial push in the app store. To identify beta testers is another important task to ensure the success of an app. Before a beta launch make sure that you:

  • Define target customer: It is highly important to identify and clearly define your target audience. This will enable you to identify the right testers during your beta tester recruiting.
  • Eliminate bugs: Before beta testing your app on different platforms you need to take into account majority of the devices, which eliminate device-specific bugs.
  • Identify goals: Identifying goals for beta testing helps in focusing the efforts. Creating business test cases and checking the application for these cases, reduces your product launch risk.

8) Make a comprehensive marketing strategy for your Application

To make your mobile application highly marketable makes sure that the IOS or Android application is highly discoverable and search is a major source of app discovery. Out of one in four apps, users discover it through the search. Another strategy is application engagement and re-engagement, as users tend to lose engagement.

There is also a need to incorporate appropriate analytics, which gives you a detailed picture of how many visitors downloaded the application, the churn rate, the average time spend in the application, the point where the user is exiting the application.

Some of the mobile analytics tool which helps in this process:

  • Google Analytics
  • Flurry
  • Localytics
  • Mixpanel
  • Preemptive

With data sciences, including predictive analytics coming up in mobile apps, it can make your apps highly marketable.

 

9) Enhancing your App based on the User needs and demand 

The job of mobile application development doesn’t stop at deployment. After the deployment of your IOS or Android mobile application, there is a need for capturing the metrics of the users of the application particularly web analytics to upgrade your app with improvement and innovative features.

You can integrate features such as rating and commenting on your app so that you get an instant response. Advanced engagement tools like Chatbots help the user to get instant support and service which leads to user retention and engagement. Upgrading your app with innovative features enhances its visibility along with downloads of an app.

Also ensure you keep updating your app to meet the latest OS upgrades and compatible with newly launched devices across various platforms to ensure a seamless user experience, just don't let your apps stagnate.

 

 

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