Meet the Propellers: Diarmuid Moloney - Rotor

The Invest NI Propel Programme aims to fast-track new and innovative businesses that can export successfully to markets around the world. With applications for the next intake opening next week, today we are profiling one of the 26 successful candidates currently progressing through the intensive second phase of the programme - Diarmuid Moloney from Rotor.


Home-Grown Innovator Revolutionises Music Video Production

Invest Northern Ireland’s Propel programme is designed to offer fledgling, export- focused businesses the best in mentoring, support and investment opportunities. Diarmuid Moloney, a creative technologist, interactive media and graphic designer is currently participating in the programme and believes that, with the team’s help, his online music business will be a success.

‘Rotor’ is an online tool designed to create quick and customised music videos with a professional finish. The application scans a user submitted audio file and analyses its features, such as tempo and rhythm. This data is then used to create a music video from user submitted images, which can then be edited further for a fully customisable experience.

It quickly became apparent that ‘Rotor’ fulfilled a need among upcoming musicians and the business had high-growth export potential. As Diarmuid explains,

“Upcoming musicians have a huge demand for music videos so that they can promote themselves online and connect with their fans, but music videos take a lot of time and money. My work has always been focused on the music industry and my two co-founders are the same - one is a music video director and one is a developer specialising in audio and video processing. We’ve witnessed the music video problem first-hand and developed ‘Rotor’ as the solution. So far, we are the only ones to solve the problem in this way.”

Diarmuid was introduced to the Propel programme following an approach to Invest Northern Ireland. Armed with a home-built prototype and a viable business plan, Diarmuid was determined to avail of the best advice offered by the programme. For ‘Rotor’, the most invaluable part of the experience was the tailored one-to-one insight that Propel afforded into the everyday running of the business.

“Since engaging with the programme I have developed a much clearer blueprint for what exactly my business is and how it needs to be developed. I’ve also explored who my markets are and how to reach them, what I need to do in order to prepare myself for investment and the structures that need to be in place in order to make ‘Rotor’ a success.”

Diarmuid envisages a bright future for his company. His long term goal is to see ‘Rotor’ being used as the go-to tool within the music industry to create high-quality music videos. In the short term, he is currently working on perfecting the application’s ability to create music videos during a real time performance. He also hopes to extend its functions to various other sectors, such as sales and marketing presentations.


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