Klout or Harvard?

Klout or Harvard?

Recently watched Black Mirror's "Nosedive". The episode is about social influence and the impact on society. Making social influence hyper-transactional. Scary. It is scarier than "The Shallows". Seeing how younger kids behave online, a Nosedive-type society might not be far off.

https://www.youtube.com/watch?v=R32qWdOWrTo

Klout or Harvard

A lot has changed since I wrote "Klout or Harvard" in 2012. My Klout score is still 55, my Peerindex score was 60 (now sold), my Kredscore was 658 (now a different business model), my PROskore was 50 (domain now for sale).

Return on influence

Mark Schaefer wrote “Return on influence". I am not sure how relevant that book is today. If the success of Peerindex and PROskore are an indication, I guess not. Although with the birth of fake news and alternative facts, we need some measurement of credibility. Maybe it is LinkedIn? Facebook?

Reputation economics?

If you want to think about this, you need to read "Reputation Economics" as an interesting backdrop. Trust and transparency are now valued higher than the assets on a balance sheet. In a gig economy, where 70% of transactions are informal, reputation is everything.

Maybe is it your place in ZMOT, FMOT, SMOT, UMOT

  • Zero Moment of Truth (ZMOT): Introduced by Google, this the moment when people are searching for what they want.
  • First Moment of Truth (FMOT): This concept was introduced by P&G and is the moment when people see your product and form the first impressions. The buying point.
  • Second Moment of Truth (SMOT): This is more than a moment; it’s the collection of moments when people feel, think, see, hear, touch, smell, and (sometimes) taste as they experience your product. It’s also how your company supports the customer relationship.
  • Ultimate Moment of Truth (UMOT): This is the instant when a customer creates content based on an experience with your product or service and publishes online, in apps, on YouTube, Amazon, and so on, in their social communities and networks for others to find. The word of mouth moment.

How many people are UMOTing about you?

Filter Bubble?

In how many people's filter bubble are you part of the filter? Is that the question?

Monetising social influence

If "Nosedive" is the future, you still will have to consider what is more important. A degree in Harvard or a high influence score?

 

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Thursday, 15 November 2018
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