Kickstart your business, Tempted Craft Irish Cider

This Saturday's Kickstart Your Business on Newstalk (11am) features Tempted? Craft Irish Cider:

Tempted? is an Irish Craft Cider created by Davy Uprichard in Lisburn, Co. Armagh, and it's now being marketed and sold across the whole island of Ireland, typically through independent off-licenses.

Until now, Davy has been promoting his brand at Craft Beer Festivals and Tastings. However, he's planning to increase production, and is beginning to grapple with the challenges of promoting an increasingly popular cider to a much wider audience than before.

Check out and suggest what Davy needs to do in order to make Tempted? a leading brand. If you have a comments, feedback, ideas, please post them here



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