Kickstart your business; Knightsbridge Boutique

Every week Newstalk features a company on Kickstart your business with George Hook and Ger Tannam.

Knightsbridge is a boutique offering designer jewellery and accessories, with an emphasis on bridal-wear, through both its store on Dublin’s South William Street and its website KnightsbridgeBoutique.com. Knightsbridge Boutique was set up by Edwina O'Gorman and her partner Mark McInerney as an online business first, before the pair opened their store in Dublin in 2011.

http://www.youtube.com/watch?v=CqNxAnFD9Us

Here are some questions they need help with:

1. Edwina hopes to open a series of Knightsbridge Boutiques, yet we hear her say how she prides herself on being there in the store when her customers visit. How do you manage to grow from one to many without losing this personal touch?

2. Knightsbridge Boutique is increasingly a niche store, with a very strong wedding offering. How do you grow a business in a market niche?

3. We heard some of Edwina's customers say how strongly they feel about what's on offer at Knightsbridge Boutique. How can you  prompt  word-of-mouth referrals?

A copy of this is posted on the forum. If you have suggestions, tips and/or answers please go here.

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