Insights – The Growing Experiential Marketing Industry

It is always important to expand your company, but equally important to see how the industry is growing and changing as a whole.

With the new studying year starting shortly, we decided that having a look at what the future marketers are being taught, would a good place to see how the industry is changing and adapting.

The London Metropolitan University seems to be one of the educational organisations that have evolved with the changing industry by expanding their course selection to include a marketing specific Digital and Experiential honours degrees. These degrees are currently offered to students who have completed a Marketing or Communication undergraduate, or to those who have a minimum of three years marketing experience.

This evolutionary MA degree is based on the industry recognised textbook, Experiential Marketing, is written and taught by Love Creative Marketing Experts. Together the degree and the textbook focus on the current marketing playing field by teaching students how to utilise digital and experiential marketing, both of which are fast becoming the centre of the marketing world.

More marketing insights  about experiential marketing and live brand experiences.

  • Live brand experiences are more likely to drive purchase decisions than almost any marketing channel.
  • 80% of senior marketers described experience based activities as being highly important within their marketing mix, accounting for a third of their budget
  • 93% of marketers said that experiential marketing generates advocacy on word of mouth recommendations
  • 72% of marketers said that experiential marketing generates sales
  • When it comes to generating excitement about products, word of mouth has been found to be 10 times more effective than TV or print advertising
  • Harvard Business Review states that the one thing known to drive business growth is word of mouth advocacy
  • 76% of consumers cite word of mouth as the main influence on purchasing decisions compared to traditional advertising
  • 91% of consumers said experiential marketing would encourage them to try a product they would not normally purchase
  • 73% of consumers had better brand knowledge after participating in an experiential campaign
  • 70% of senior marketers said experiential marketing is extremely important to their organisation
  • Consumers who engage in a live brand experience are likely to tell an average of 17 people each
Love Creative Marketing Agency



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