Improve Productivity, Profitability and Customer Satisfaction by Implementing This One Strategy (And It Doesn’t Cost The Earth)

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Three things all business owners dream of having; a productive workforce, happy customers and the profits rolling in. Quite often the way you can improve sales, client happiness and output happens in isolation, either through improving products, hiring better-trained customer service or account management staff or developing new products. All can be costly and take time to perfect. Here's how to improve productivity, profitability and customer satisfaction by implementing this one strategy (and it doesn’t cost the earth):


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So, what if one, cost-effective strategy you could put in place next week would improve all three? Improve those review scores your customers give you, get more work done without hiring more staff and improve how much money is left in the bank after all the bills have been paid?

Very rarely, whilst running a business, can making one change or implementing one new programme have such far-reaching positive benefits on an operation, but this change is proven to do so.

That change is called employee recognition.

What is employee recognition and how does it work?

Employee recognition is a people management strategy which aims to recognise and show appreciation for staff efforts and achievements, notably when those achievements and work accomplishments fall in line with the organisation's values and goals.

Well-known examples of employee recognition include rewards and simple employee of the month schemes, as well as voucher discount programs and the ability to select a perk if certain targets are met. Such approaches are well used in the sales and retail world.

But another approach within the employee recognition umbrella is ‘social’ employee recognition. This social strategy focuses instead on a peer-to-peer recognition culture by which workers can be both publicly and privately recognised for their work.

This ranges from a simple and timely ‘thank you’ from a manager to a worker, to implementing a full social engagement platform whereby users are encouraged to give praise and recognise the achievements of their co-workers.

It fosters powerful working relationships and trust between individuals and teams and is proven to be highly motivational - more so than traditional monetary rewards and perks.

Recommended reading: 5 Ways For Making Training and Development for Employees Even Better

How social recognition boosts productivity, profitability and customer satisfaction

It all comes down to how engaged your employees are at work and in the job they’re doing.

Highly engaged staff strive to deliver their very best every day, are more motivated and far less likely to require time off for stress-related illnesses too.

And that’s one of the core aims of a social employee recognition strategy - to motivate an entire workforce by engaging every worker.

It’s the powerful outcomes of highly engaged and motivated teams which then deliver those tangible business benefits.

For example, highly engaged employees are far less likely to be searching for a new job, meaning staff turnover reduces and core recruitment costs can be cut. This not only benefits your bottom line but also enhances customer satisfaction as employees remain with your business for longer, have a better product or service understanding and can deliver better outcomes for clients and customers as a result.

Engaged staff are also more motivated to achieve within their role as opposed to simply clocking in and clocking out again. They’ll strive to get more done, learn as much as they can and produce work that not only benefits their CV but benefits the company as a whole.

Your output and profit potential per employee massively increases.

It’s the combination of all these powerful business benefits of a well-engaged workforce why the biggest organisations in the world invest so much time, money and strategy into their employee recognition strategies.

But that doesn’t mean implementing such a program is limited to big businesses. It’s also open and readily available to SMEs too, especially those reaching a critical point in their business journey where ensuring profitability and customer satisfaction is so key.

Critical to the implementation of a successful social employee engagement programme is the right strategy and well-thought-out onboarding process. Your managers and team leaders need to be on-form and ensure that recognition happens from the top-down and is highly visible too.

So, whether you’re a growing coffee shop brand or a start-up app development agency, the tangible benefits of employing a social recognition strategy should offer some serious food for thought.

Over to you now. Have you implemented a social employee engagement programme in your business? Any tips? Tell us in the comments below. 

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