How to Use VR for Your Business


It would be easy to dismiss virtual reality (VR) as only relevant to gamers and the entertainment industry. However, it is becoming a vital commercial marketing and communications tool. So how does VR for business work? This article looks at how to use VR for your business.

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Modern consumers are primarily millennials, who have grown up comfortable with technology and hungry for its next manifestation. They are also associated with having shorter attention spans than previous generations.

Marketing and sales messages need to be delivered to them quickly, succinctly and via technology as much as possible. This makes VR gold dust.

Recommended reading: 5 Ways to Promote Your Business to Millenials

What is VR?

VR or Virtual Reality is immersive. Using specialist equipment, from the comfort of a chair or your trade show stand, your audiences can be transported to a new location or presented with a detailed simulation of a product or activity.

Augmented Reality is slightly different. It's not immersive but involves interaction with a static object – such as a display board or poster – to create layers of digital images and other content that can be manipulated.

Isn’t it expensive?

ROI is a concern for any technology. Fortunately, there are companies specialising in hiring VR equipment out, making cost manageable and enabling you to experiment with the technology and experience potential business benefits.

Using VR for your business

From a sales point of view, VR means potential customers can “experience” your product, service or location in an authentic and impressive way, remotely.

Imagine an estate agency selling up-market homes. Potential buyers anywhere in the world can “walk around” the property, exploring it from a detailed perspective.

Manufacturers can use VR in sales meetings, conferences and trade shows, to give tours of production lines and to show products in action.

Customers can test drive a car without leaving the showroom as shown in this example from Audi.

VR to boost sales

Companies are using VR and AR in a fun and interactive way to gain a competitive advantage.

For example, fashion stores use it in their changing room mirrors. Customers trying on an outfit use a touch screen to get an image of the same clothes in a different colour, or to add accessories to their view.

Selling a hotel or holiday destination? You can whisk your would-be visitors there in the blink of an eye.

Retailers use VR and AR to project marketing messages and product promotions in store too. It’s unmissable, interactive “advertising”.

VR for testing and learning

With VR, you can inform, train and upskill your workforce, using authentic interaction with key locations and processes. They can practise using simulations, reducing time and resources.

Companies can also virtually test their prototypes and concepts, making R&D more cost-effective and precise.

Businesses in some industries, such as aerospace, have saved millions by embracing VR.

I hope this has given you some ideas for how you could use VR for your business. 

Are you already using VR to help with marketing, sales or testing? Tell us in the comments below. 

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