How To Set Up A Successful Trade Booth

trade-show-stands

Trade shows are an excellent place to get the message out about your business and reach potential new customers. But you're also competing with like-minded businesses who are also trying to do the same as you. You need your booth to stand out in a crowd to attract as many eyes as possible. The following tips will help you boost your trade booth and draw in foot traffic. Here's how to set up a successful trade show booth:


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Get It Together Before Arriving at the Trade Show

Don't wait until the last moment to put your booth together, or do it at the show and hope it's going to work. Bring all the components together long before the show date and have your team put it together. Taking this step gives you the opportunity to see it as a visitor would.

You can tweak, change, remove, and add elements that don't belong or are missing from the overall presentation at this point. This will include the booth walls, vinyl banners, tables, power strips, boxes of giveaways, lighting, etc.

In the end, the design should look seamless and everything should be set up, so that those manning the booth will have easy access to everything they need during the trade show.

Use Interactive Technology

Your product may be the best there is on the market, but if potential customers don't know what it's supposed to do, they're not going to look further. Setting up an interactive display that invites passersby to investigate is a tried-and-true method of making sales.

People are naturally curious, and if they can investigate the product to see how it works, they're more likely to make a purchase. Giving them the opportunity to learn about the product before they buy it helps them make a more informed decision when the time comes to buy. It also makes them more likely to buy from you.


Recommended reading: 4 Nifty Ways To Use Technology to Enhance Your Trade Show Presence


Give Demonstrations of the Product or Service

It's always better to demonstrate than to tell. Set up a demonstration area for the product and have someone perform an action with the product to show it in its best light.

When people are given the ability to see how well a product can do a job, it aids them in making a purchase decision. It also makes them more likely to buy because they already know what the product or service can do.

Hand Out Swag

Everyone does it which raises the bar for swag bags. Promotional items help to sell your product, so you're going to have to get creative with what you give away. Put your best product sample in the bag along with coupons for future purchases. Pens are always appreciated, especially at trade shows, but make the pens stand out with a unique shape if at all possible.

Aim for the highest possible quality that you can as it leaves a lasting impression on the guests who receive your swag bags. If the event is on more than one day, make sure you split up the swag into boxes labeled with each day, so you don't run out of items before the last day.

Consider running a competition in return for business cards or emails (bearing GPDR in mind) so that you can contact people afterwards. You could have a form set up on an iPad and an optin box ready to check to go on your mailing list. 


Recommended reading: Trade Show Giveaway Ideas: The Ultimate Guide


A trade show booth is what you make of it. The more time and money you invest in it, the better your return in terms of new customers and sales.

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Tuesday, 23 July 2019
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