How to Run a Successful Integrated Marketing Campaign

An integrated marketing campaign does not need to cost you a lot of money; there are many ways to carry out these campaigns on a budget. By getting your customers and potential customers to interact with you, you will be able to pick up a lot of information about them that would otherwise have been unobtainable.

Be Creative

Try to be creative when planning a marketing campaign. Attracting the attention of people by giving away free merchandise has been done for a long time in the marketing world and with modern technology you will be able to put a twist on this. Giving away a USB memory stick that is packed with news, information and video presentations about your company and the products and services it provides could attract you many new customers. By spending a bit of cash on some memory sticks you will probably be able to substantially increase your sales.

Depending on what type of business you run, you could look at adding some interactive games to your company’s website. You will be able to use these games and quizzes to gather information from your existing customers and also from potential customers. The information you get could help you to improve your products and services and also develop new ones.

Online Promotions

Online promotions can also help you to gather important information about your customer base. By offering some special deals and giveaways on your site you should be able to attract a lot of attention. You could ask the visitors to your site to fill in a questionnaire before they can qualify for the promotion you are getting. With the right questions, you will be surprised at how much you can learn about your customer base.

If you are looking for new ways to market your company, you will find that you have far more ways than a decade or so ago. With more and more people getting connected to the Internet, it is becoming easier to reach potential customers in towns and cities all around the world. You will be able to find professional companies on the net to help you with your online marketing campaigns simply by carry out a quick search on one of the World Wide Web’s many search engines. With some professional help you will be able to start attracting new customers for your products and services.

One of the first things you will need to do before starting your marketing campaign is ensure that you know who your target audience is. Once you have decided on whom you are targeting, you will be able to plan your marketing strategy so that you will attract the type of potential customer you require. You may want to try putting yourself in your customer’s shoes so that you will have an understanding of what they are looking for.


You will then need to decide on which channels to use. Depending on the type of business you carry out, you will be able to choose from a wide range of social media sites and other options such as, online newsletters and email campaigns. Try to work out which type of media will be most beneficial to your company.

Your visual identity is very important on the net as you will be remembered by your logo and the style you use on your website and on social media sites. Many companies make the mistake of changing their visual identity for no apparent reason and this can be quite off-putting to people visiting your website. Try to be consistent with the way you visually market your company, if you start off using a certain colour scheme, stick with it as potential customers will be able to identify you amongst your competitors. If you are using one logo on your website and a different one for your newsletters, people will get confused and you could lose potential sales.

Make sure that you keep a track of all your marketing campaigns, as this will enable you to adjust them to meet your customer’s need. By keeping track of the promotions you are offering and the feedback you are receiving, you will be in the best position to expand your business in the future.



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