How to Recruit Higher Level Employees to Your Business With Video

If your company is looking for a way to elevate its recruiting strategies and improve candidate quality, it may be time to incorporate video into your hiring process. Video documenting company culture is a growing trend in the recruitment sector, and it's something that will continue to gain momentum as companies seek to differentiate themselves to attract the best candidates.

Potential employees can learn a lot more about your corporate culture by watching a video than they would by reading your website. If you welcome the opportunity to give people a first-hand look at your company, read on to learn some ways you can leverage video to recruit top talent.

Incorporate Video Into Your Job Postings

Create a video to include in your job posting to communicate your company's expectations. This will give candidates the opportunity to determine whether they're a good fit for your organization. Focus on the tasks the newly recruited employee will have to complete, and make sure to showcase any special responsibilities attached to the position.

This type of video will resonate with candidates and compel them to apply for the position if they feel it's a right fit. Videos also help SEO. Therefore, you'll increase the visibility of the job listing and your chances of finding a worthy candidate when you include a video.

Leverage Video For Communicating Vital Information

Include a link to your employment videos when communicating with candidates. The video might be a message from the CEO or instructions for the next phase of the hiring process. Either way, it's a fantastic opportunity to communicate key information without repetition.

The best part is that videos that describe the hiring process and provide company information are reusable when you're hiring again in the future.

Take Your Videos To A Job Fair

Use a computer or tablet at a job fair to give job seekers an inside look at what it's like to work for your company. You can share direct links to the videos or encourage visitors to use this YouTube conversion software to download the videos and review them at their own convenience.

The videos shown at your booth will attract more job seekers, but they will also help you to connect with suitable candidates.

Use Video To Pre-screen Long-distance Candidates

Interviewing candidates from another country in person is not always cost-effective or feasible. However, you can use technology to your advantage and arrive at a favorable outcome. Skype, FaceTime, Google Hangouts and other applications make long distance communication easy and economical.

If you're pressed for time, you can give each candidate a list of questions to respond to via recorded video. Later on, you can review the videos and shortlist candidates for online interviews.

Use Videos After The Hiring Process

Video is a useful tool even after you've sourced, interviewed and hired an employee. Use video for training and as a resource to help the new employee understand your company's values and processes.

Video has become a fundamental aspect of recruiting. More and more companies adopt new strategies to attract the best candidates. Give your company a competitive advantage by leveraging video in your company's talent acquisition.

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