How to Plan a Successful Business Event


From time to time a business will have the need to hold some type of corporate event. Business events can serve many purposes. They can be used to inform and motivate employees. They can be used as a reward for a job well done. They can also be used to help teach customers what the business has to offer. Here's how to plan a successful business event:

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The Reason

The first thing to think about when planning an event is the reason for the event. Is it something for the employees or is it being held to attract new customers? Are you launching a new product or service?

When you are clear about the reason for the event, you can start planning and organising. The purpose of the event will also start to dictate the number of people attending, the theme of the event, and the type of venue that will be needed.

The Budget

The budget should be determined at the beginning. The amount of money available to be spent on the event will play a large role in everything that occurs. It is important to know the budget details at the beginning, even before you begin thinking about the details. You may need to get some estimates to help set the budget.

Recommended reading: 8 Simple Steps for Hosting a Successful Business Launch

The Venue

The number of people, how they are related to the business, the budget, and the reason for the event will play a role in where the event can be held. It may be cost effective to hold the event at the business location, but is that the atmosphere that will allow the attendees to get the most out of the event? You also need to determine the services that a venue offers for a business event. Sound systems, space, lighting, and food service are all things that will need to be considered.

The Speakers

When you have a large gathering, you will want to have a plan for speakers who will address the audience. These speakers can do more than just tell people the reason they are there, and what they can expect to see while they are at the event. You could consider using expert motivational business speakers to deliver the message the business needs to make it more successful.

If it is an event to promote a new product, the excitement the speaker can create will help motivate guests to invest in what the business is offering. If the event is for employees, an outside speaker can motivate employees to do their best for the business by providing a new perspective. The investment in a guest motivational speaker may seem high, but the results they can get are usually worth the cost.

Whoever the speakers are, they will need briefing about the audience and the messages to deliver. 

Recommended reading: How Using Motivational Speakers Can Help Engage Employees

The Food

The type of food will depend on the time the event is held and where it is held. It is often a very good idea to have someone cater the event. The amount of food can vary, but all business events should include at least drinks and some snacks. If it is a long event, a more substantial meal should be provided.

The Merchandise

If it's an event for external stakeholders, then you might consider what merchandise you have at the event. Merchandise such as pens, notepads, and other giveaways that clearly identify the name of the company are worth investing in if you want people to have something tangible to take away. The cost for these items should be included in the event budget.

A successful business event does not happen without help. The more time and effort spent planning it and deciding what is important, the more likely it is to be successful. 

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