How to Make Sharable Content for Small B2B Businesses

The way that people share content has changed. It’s no longer about word of mouth cooler talk and asking friends if they saw the news last night. Instead, people can now quickly and easily share content with millions of people at the click of a button. For businesses that are using the internet, they want to do their best to create shareable content that will easily pass from one person to another, finding it’s way onto countless newsfeeds across the world.

Unfortunately, this may be easier said than done.

Digital marketing tactics like SEO for small businesses are a little more science than art, while content marketing may be more of an art than science. The ironic part about sharing content is that we now live in a world that is full of material. Some would call this “content overload,” which can make it incredibly difficult for people to truly take interest in what they are looking at. Small B2B businesses only have a split second to draw the attention of a viewer, at which point they then need to keep them interested enough so that they’ll share the content. Here are some ways to do that.

Inspire Engagement

One of the best ways that you can make shareable content is if you inspire engagement from your audience. By asking a question, people will stop to think what their response would be. Sure, not everyone is going to respond, but you might be surprised as to who will. In addition, as people start to respond this will create more engagement among other viewers. This sort of interaction is something that you simply started and then you allowed your audience to carry for you.

If you are looking for creative ways to create engagement, think of questions that you can ask or topics that might interest people. As you’ll read below, there may be some topics that you can bring up, while you may want to avoid others.

Go Viral

The term viral is something that went from being considered tragic or concerning, to now meaning that you are doing something right online. In fact, many people stare at a computer screen all day with the hopes of coming up with viral material.

The truth of the mater is that you have to get a bit lucky to go viral, but that doesn't mean that your shouldn't work at getting your business's content in front of a large audience. It has to be something that is engaging and interesting, but it also has to hit at the right time and with the right market. As a small B2B company, viral content could be just what you need to get recognized by millions of people around the world. That’s why you should put some attention towards it, but still avoid making it the only thing that you concentrate on.

Consider Newsjacking

Newsjacking is a new term that has been coined by David Meerman Scott. It refers to taking hot topics or breaking news, but then inserting your business into the equation somehow. This will not only get the trending material that comes from the newsworthy content, but it’ll also highlight your B2B business in the process.

In order to determine what type of content is good for newsjacking, a small B2B business may need to invest in SEO reports. This report will present the type of content that is being talked about most, as well as what is likely to generate conversation amongst the audience.

Offer Something In Return

Followers love getting free stuff, especially if they don’t have to do much in return. For those that are looking to improve their B2B standing, they can consider offering rewards to those who share their content. For example, uploading a status that says the, “first 100 people to share this status will get something in return” is a great way to get people to share your content. You just have to ensure that it’s worth sharing and that the reward is something that people will be interested in.

A small B2B business can really capitalize on social media content. However, in order to make the most out of it, they should follow the tips here for creating shareable content.

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