How to Get Your Local Business to Rank Well on Google

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Online shopping has become increasingly popular, as it offers convenience and simplicity when it comes to procuring products or services. People simply have to type in what they want in their search engines and they'll have millions of results to decide from. However, that doesn't mean that the local businesses are falling behind in any way. It just means that they need to make themselves visible online and compete with e-commerce businesses already present online.

In the modern age, you simply can't hope that someone will stumble upon your local business and make a purchase. It's important to know that consumers nowadays do extensive research online before they decide to go shopping. That's why you need to make your local business visible online and ensure you'll be able to capture the interest of your customers. The best way to accomplish this is to rank well on search engines, such as Google. Here are a few ways you can do that.

Get a local listing with Google

Google can help your local business rank well on their search engine and improve your local SEO (Search Engine Optimization). That way, your business will become more visible online to consumers who conduct local searches. People who are looking to buy will be able to easily find your business and learn all they need about it. But in order to make that happen, you must first list your local business with Google.

By listing your business at Google My Business, you'll have an opportunity to rank your listing on Google and even make it to the local pack. The local pack is the top three local listings with best rankings that Google displays in search results. However, just because you've gain an opportunity to improve your online visibility, it doesn't mean your efforts end there. In order to rank well on Google, you must ensure your listing is properly optimized, enriched with content and relevant to the search criteria associated with your business.

Add your local citations to other listings

Although Google is the most important directory for your local business, you still have to gain more exposure by adding local citations to other listings as well. What's more, Google will pull your data from other local business directories and compare it to the information you've provided to them. Based on the number of citations you have, the quality of platforms you listed on and accuracy of the data you've provided, your rankings may significantly improve.

However, it may be difficult to create an SEO strategy for your local citations in particularly massive markets, such as Hong Kong. If that's the case, you might want to consider getting some help from an SEO company in Hong Kong that knows they're way around such a market. That way, you'll have better chances of listing on the right places and improving your ranking on Google.

Gain positive reviews

Local search results are more important for local businesses than ever. As a matter of fact, local search results, especially getting in a local pack are 233% more important than paid results or natural search results. The main reason is that consumers perceive local results as more relevant and trustworthy. Still, one of the major factors that influence your rankings is user reviews.

What's more, positive reviews for your local business not only help improve your local rankings with Google, but also act as a social proof that convinces online consumers to do business with you. Simply put, the more positive reviews from different sources you have, the more favor from Google and new online customers you receive.

Become mobile friendly

Nowadays, mobile devices have surpassed desktops in use. More importantly, online consumers use smartphones and tablets to conduct local searches. In fact, 78% of local mobile searches result in offline purchases, while 18% of them lead to sale within a day. Moreover, mobile friendliness with a responsive design is also considered as a ranking factor by Google. That's why it's important to ensure your website is mobile friendly and optimized for local SEO.

That way, you can become more accessible and easily findable by online consumers, as well as have good standing with Google. However, you must optimize for mobile searches in order to make the most out of your mobile friendliness. That means including mobile keyword research and mobile SEO as well as including a functional design that will provide the best customer experience.

Getting your local business to rank well on Google is important for your exposure, visibility and trustworthiness. In addition, having a good online presence means you'll be able to attract more customers and help your business grow even with all the online businesses competing against you.

 

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Friday, 16 November 2018
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