How to Get the Balance Right in SMS Marketing [Infographic]

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SMS marketing is a balancing act. If you don’t interact enough with your customers, they will lose interest and fade away. If you overdo it and bombard your customers with messages daily or every second day, they will get irritated and unsubscribe at a rate of knots. You want to find the ideal ‘in between’ message frequency, but what exactly is deemed the ideal frequency? A study by Upland Mobile Messaging revealed that SMS marketing campaigns tended to be most successful when customers receive 4-5 message per month, or roughly once a week.

As well as striking the right balance between overdoing and underdoing it, you also need to send your messages in the right way. The first think you need to do is get your customers’ consent to being communicated, as otherwise they will not be amused at being sent messages for which they did not sign up. You then need to ensure that every message you send adds value for the customer; you don’t need to squander time on painstakingly crafting the perfect message, but once there is something in it that makes a customer think ‘yes, I’m interested in this and I’ll act upon it’, your campaign is very likely to be successful.

Check out the infographic below from Neon SMS (http://www.neonsms.ie/email-to-sms-gateway.php) for further tips on hitting the nail on the head when it comes to giving customers what they want from SMS marketing.

 

 

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