How Small Businesses Can Benefit From VoIP

Small business owners are inundated with advice these days - from ‘growth hacking’ to digital marketing tips, there’s a wealth of helpful information out there.

One area that isn’t as well covered is the technological advances in business phone systems, and the options available to not only improve the efficiency of your small business communications but to reduce costs as well.

As a small business owner you may have already heard the term VoIP but don’t necessarily know how it applies to you and how it could help your business.

Below I’ve listed all the information you need to know about VoIP to help you make the best decision on your business phone system.

What is VoIP?

First things first, VoIP stands for Voice over IP (Internet Protocol). This basically means you can run your phone line(s) over the internet rather than on costly and cumbersome land lines – which is how the likes of Skype work.

The benefits to small businesses using VoIP are:


VoIP lets you send multiple phone calls through the IP network, so the costs associated with getting extra phone lines are avoided altogether. VoIP effectively uses broadband as a phone line, so long distance calls are also much less of a problem in terms of costs.

Because VoIP comes with features like conferencing and video calls, you’ll find that you and your staff won’t need to travel to as many business meetings – which also helps keep costs down.

Improve communication (internal and external)

VoIP systems provide features that will help your staff stay connected with colleagues, especially cross-departmental communications.

Communication with customers can also benefit from VoIP features like Call Forwarding and Auto Attendant – meaning they can quickly and efficiently get through to the right person/department.


Another in the win column in terms of cost and efficiency is the flexibility VoIP phone systems can offer. Changes to personnel can be managed quickly via a web interface so that new/replacement employees can use that line straight away – doing away with the need to get an engineer in to make any expensive and time-consuming alterations to the structure of your phone system.

Extra useful features

VoIP comes with a lot of great features, including Voicemail, Caller ID, Conferencing, Call Forwarding, Auto Attendant, Long distance calls etc… all of which can make a huge difference to the productivity and efficiency of your small business.

All small businesses are different and all have their own unique needs and requirements, but VoIP is a solution that can help improve productivity, efficiency and customer satisfaction for businesses of all shapes and sizes.



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