How Mobile Apps Can Help Drive Success For Companies


In the last decade, mobile apps have positioned themselves as one of the most effective tools for companies, especially in the field of e-commerce. According to a study conducted by the company Flurry Analytics, the average user spends around 5 hours a day on his phone and more than half of this time he devotes to apps. In the year 2017, the income through apps generated a total of 76 billion dollars. In short, the use of apps changed the dynamics of marketing forever. Here is how mobile apps can help drive success for companies:

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The importance of apps today

Mobile applications are the reason why users spend more and more time on their phones because the apps simplify a large part of the processes of everyday life such as shopping, communications, and entertainment.

The implementation of mobile apps is a powerful strategy where companies can innovate in the UX, improve the buyer journey, maintain loyalty and help with good positioning of your brand. Here are some of the benefits of mobile applications:

Revenue Generation

The importance of apps for companies lies in their ability to generate revenue and optimise purchase. With a mobile application, you can also acquire income through advertising, regular or single subscription, premium services, and downloads.

By offering users different digital methods including an app to make purchases quickly, safely and easily, this can promote returning business and a help build a good sales flow. 

Recommended reading: How Long Does It Take To Develop A Mobile App?

Better positioning

Positioning is a fundamental factor when it comes to promoting young companies. Apps help startups with two tactics.

  1. Keeping always present and accessible on the user's phone, without having to force a user to enter the web or the servers of third parties, keeps your brand in your consumer's mind.
  2. Bringing prospective customers to your business through wide-audience app stores, such as the Google Play and iTunes stores.

Innovation and news

All successful companies have something in common: they are geared towards technological innovation and go hand in hand with market trends. In a world where the user demands immediacy, simplification, and hyperconnectivity, apps have the capacity to cover the needs of the current client in any niche of the market.

Likewise, they can be versatile programs that allow companies to develop disruptive ways of presenting their services to the public. 


The importance of apps withing a good user experience has already been mentioned, but personalisation is a significant feature. Apps give the consumer the impression that the service is made to measure, which promotes identification with the brand. In this way, companies offer more humanised services and can take the user through the entire purchasing process. The transaction or exploration of the product is facilitated in a close language and with immediate actions.

Companies can also use push notifications systems to "chat" with their users about news, content and other relevant topics that maintain interest in their products and  services.

Differential advantage

App downloads increased by 12% in 2018 and the sector is projected to continue to rise steadily in the coming years. Although the figures show the potential of these programs, there are still many companies that are reluctant to implement them in their business models, either because they are unaware of the reach of the apps or because of fear of disruptive changes.

Businesses that dare to experiment with new technologies can take a lead in their market, and position themselves in the minds of a new generation of consumers, the millennials.

A better customer service system

The apps also optimize customer service systems. The applications can integrate AI technology to offer immediate and personalized answers, as well as integrate into Customer Relationship Management programs and omnichannel systems.

Extensive knowledge of the user

Understanding consumer behaviors and needs is an essential task for the growth of new companies. Mobile applications, in addition to generating benefits in user experience, also provide startups with updated data on the movements and characteristics of customers. With this information, you can improve products and services, assess their quality, and make decisions about the direction of the company with greater precision.

Customer retention

Finally, an app can help with customer retention provided you are providing value and a good user experience when they interact. 

Trends for apps 

Here are some trends for apps that will set the tone in 2019 and the next years:

  • More reliable and faster security systems: protecting the privacy of the user is essential to create reliability and build a good positioning. This has led companies to innovate the security methods of their apps to offer consumers full protection of their personal data.
  • Biometrics systems are especially useful when apps require the use of sensitive data such as access to financial products, card numbers, and fast payments.
  • Simplification and decluttering: minimalism and order are trends in the aesthetics of apps. They also help to manage the application and the fluency in the user experience.
  • The best apps will be those that consider that less is more. Goodbye to clutter and visual noise such as excessive buttons, intrusive windows or overloaded menus.

When does your company need a mobile application?

Finally, before developing a mobile application for your company, the question you have to ask yourself is does it make sense for your business? Remember, the important thing is not having an app but the use you make of it for growing your business. 

Over to you now. Have you developed a mobile app for your business? Tell us in the comments below. 

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