Generating High-Quality Backlinks in 2017

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Off page SEO strategies such as link building can be a very tricky business and for many entrepreneurs, it’s a topic that they try and avoid altogether. With link building becoming more and more difficult as Google cracks down on spammers, creating legitimate, high-quality backlinks to your company website can certainly take some time and effort.

Over the years, link building has evolved significantly. However, staying up to date and being aware of search engine requirement changes is key to building high-quality links today. The good news is that link building does not have to be as difficult as it sounds. There are several methods that you can use to generate quality links that enhance the user experience.

#1. Build Good Relationships with Influencers

Whilst Google may penalise your website quickly for buying links, there is absolutely nothing wrong with building good relationships with influencers or bringing in a ‘middle-man’; somebody who has already taken the time to build a relationship with bloggers in your niche and can approach them on your behalf to publish a link on their site. For example, Blog for Web is a service that connects company and website owners with thousands of blogs and sites all around the world.

#2. Create Engaging Content

Bear in mind that the more content that you have that you can link to, the easier it will be for you when it comes to creating quality, white-hat backlinks for your website or blog. Creating shareable content that interests your readers and teaches them something new may encourage them to re-post in on their own blogs, social media profiles, and elsewhere online, increasing your chance of gaining more organic links.

#3. Focus on Quality

One of the biggest mistakes that business and website owners make when building links is believing that for the best results, it’s important to have as many backlinks as possible. However, this isn’t the case at all – in fact, just one or two high-quality, organic and white-hat links can go a very long way compared to hundreds of low-quality links. Focus on finding quality influencers and creating organic links that provide value to the reader and earn favour with search engines.

#4. Avoid Unnatural Links

Lastly, it’s vital to avoid any links that don’t come naturally. When building links, there are some ground rules that you will need to put in place to ensure that this is avoided at all costs. For example, if you hope to build links via guest posting on authority blogs, ensure that you build relationships with bloggers in your niche so that any posts you do write will be interesting to your target audience and relevant to your brand. If, like many business owners, you plan to outsource link building to an SEO agency or professional, then do so with extreme caution – black-hat link building strategies or unnatural links can cause significant damage to your search engine ranking and reputation.

What are your opinions on link building in 2017? Is it a strategy that you still engage in? We’d love to hear from you in the comments.

 

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Thursday, 22 November 2018
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