Access Your Digital Assets from Your Smartphone: The Five Most Favorite Mobile-Friendly DAM Vendors for Creative Teams


Digital asset management (DAM) systems are a must-have for any creative team. In the creative world, there is a good chance that you’ve found yourself struggling to keep track of all the assets flying around. Somebody submits a first draft for a logo, then another team member submits some changes, then simultaneously, yet another team member has submitted their own revisions.

Suddenly, there are multiple copies floating around and everyone is trying to make heads and tails of it. Next thing you know, another ad agency is asking for the latest copy of a logo. Wait, which one is it? Creative teams tend to produce A LOT of creative output. That’s fantastic. Still, keeping everything organized can be a challenge, and today’s marketers need to have the ability to readily access assets on the fly – not only from their desktops and laptops, but from their tablets and smartphones, as well. After all, no one wants to wait until you get back to the office three hours from now for you to retrieve that updated logo.

Many of the most creative minds, quite frankly, are too busy being creative to keep track of everything. It seems like creativity is always fleeting, so, you must strike when the iron is hot. That can create a bit of chaos. 

A digital asset management system can provide a tremendous amount of help. DAMs are designed specifically for people and teams who have a lot of digital assets that they need to keep organized. There are so many DAMs to choose from, however, and while most share some core functionality, there are some important differences that can make one solution ideal for one company but not so hot for another. How do you choose the best one? Keep reading to learn more. 


Picturepark is a digital asset management solution that works seamlessly across devices thanks to a mobile-friendly front-end that resizes to any device. In addition to Android devices, Picturepark also works on Windows Phone, as well as iOS and Chrome OS devices. A capable and flexible system, Picturepark’s standout feature is its Adaptive Metadata™, which offers flexibility for users in designing distinct schemas for different types of content, rather than limiting users to a single metadata schema across all content types.


  • Adaptive Metadata™ allows flexibility for configuring multiple metadata schemas
  • Easy accessibility to DAM content from any mobile device
  • Cloud or on-premise deployment


DAMs have been around for a long time with Canto being one of the oldest providers. Canto provides a stand-alone and SaaS DAM system that is favored among enterprise level users. Canto’s systems are both very mature and sophisticated, which can be intimidating for newer users. A responsive design makes Cumulus Portals adaptable to any device and screen resolution to cater to the modern mobile-first digital workplace.


  • One of the oldest and most proven DAM systems
  • Has been continuously updated over the years, and Canto is still well-known for innovation
  • Can be used with “Flight”, a lighter-weight, easy-to-use, customer-facing app
  • Can be integrated with the popular Slack messaging system

Canto is a great choice for those who are looking for a sophisticated, powerful DAM system. Canto’s products are popular among enterprise users. In fact, customers include Honda and Wells Fargo.


Webdam is a popular DAM service provider that offers a range of advanced benefits and advanced features. Like other advanced DAM services, Webdam’s services provide advanced analytics, version control and various collaboration features. These features are useful for busy teams who must work quickly to get projects done. The Webdam mobile app is available for Android devices running Android 6.0 (Marshmallow) or later, as well as iPhone 5s and later, using iOS 10 and up. Ultimately, Webdam offers a rounded, feature rich service. Some users have reported that Webdam has a steeper learning curve owing to all the features. 


  • In-document searching and keyword searching make finding files relatively easy
  • Easy watermarking, video management, image editing and brand control
  • Online proofing, approval process control and version control features


Regardless of the size of your digital collection, the MerlinOne DAM system gives you easy access to all of your assets. Plus, you can be confident that all your files will be kept secure. MerlinOne is one of the more popular DAM solutions on this list simply because of the simple setup for files and metadata. Plus, many customers note how easy it is to make configuration changes.

Moreover, MerlinOne is well-known for their excellent search functionality that can integrate with a wide variety of systems. You get simple, secure and centralized asset management that saves a significant amount on storage costs. MerlinOne even utilizes AI to break down images so that you can find content faster, and both Android and iOS devices work with video and audio files (as well as other media types) with MerlinX, the company’s browser-based digital asset management product. Some of MerlinOne's notable clients include the Make-A-Wish foundation, World Vision and Providence College. 


  • Easy drag-and-drop interface
  • Continuous innovation
  • 99% uptime guarantee
  • Fully HIPAA compliant

Widen Collective

Widen Collective is one of the most popular and well-known digital asset management systems on the market today. Cornell University, LG and many other organizations used Widen Collective. Their DAM system is known for being both sophisticated and, also, user-friendly.  In addition, data analytics and other services are widely available. Widen Collective offers a mobile app for iOS tablets and mobile devices, while Widen’s mobile site works across both iOS and Android tablets and mobile devices.


  • Variety of advanced features are available, such as workflows and data analytics.
  • Customer service and training is considered among the best in the industry.
  • Cloud, SaaS, and mobile apps are available. Every platform lives up to Widen Collective’s high standards. 

Widen Collective is one of the most widely-used and highly regarded DAM platforms available. Many of the world’s leading brands, marketing agencies and other companies use Widen Collective to manage their digital assets. Widen Collective isn’t inexpensive, but offers specific value.

For creative teams, a proper digital asset management system will help keep files organized, enable collaboration and make team work much easier to manage. Choosing a mobile-friendly DAM solution ensures that your team can access the assets they need in the moment they need it, no matter where they are. Ultimately, any creative team that is serious about getting work done needs to consider a mobile-friendly DAM solution.


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