Expert Marketing Tips for the Small Business Owner


It’s not always easy to be a small business owner, especially when you have to consistently stay up to date with the latest marketing strategies, algorithms, and trends. You need to keep ensuring your business runs smoothly while also increasing your customer and audience base. Here are some expert marketing ideas for your small business.

Build Relationships

It is cheaper to retain a customer than to get a new one. Thus, creating strong relationships with your customers is vital. One way to achieve this is to stay in touch with them through email marketing. So, when your customers visit your website or store, ask for their email addresses. Then make your communication professional, informative and helpful—something they will always look forward to receiving.

Invest in SEO

Whether you own a brick and mortar store or an e-commerce business, SEO is mandatory. According to a study conducted by GE Capital Retail Bank, 81 percent of shoppers conduct online research before making purchases. This number keeps increasing as more people acquire smart technologies. For people to buy from you, you need to be very accessible. Whether you employ the services of an SEO agency or decide to learn the skills yourself, a robust SEO strategy will, without doubt, increase the revenue in your business.

Get Online Reviews

Research shows that 90 percent of the shoppers worldwide incorporate online reviews in their purchasing process. Customer reviews and testimonials can drastically alter the direction of your business towards success. So, you need to make every effort to gather feedback from your clientele. After purchases, it is vital to send an email to your clients encouraging them to rate you on the big review sites such as Yelp or have them fill out a simple form regarding their experience. Asking for reviews is a simple task, but it can be very rewarding. Review websites like Yelp often to see how your company can improve. The secret is to provide top-notch services and products that are worthy of good feedback. For example, a search for Nu Skin reviews shows that both employees and customers alike love the products and working environment of this skin care and nutrition  company.

Produce Compelling Content

Human beings have short attention spans. Thus, you need to capture the attention of your readers with information that is tailored to their needs so that they can come back for more. Use video and images to drive engagement, and put your products, services, employees, and business in the content.

Use Social Media—But Wisely

Entrepreneurs who are starting out on social media marketing often make the mistake of going overboard. You won’t need to be everywhere, and your messages don’t need to target everybody everywhere. Just choose a small number of social media channels to help you achieve your goals, then embark on messaging that is related to your core values only. It is great to use Facebook because you can reach clients based on geographical locations and other parameters. You can also employ Twitter and Instagram, but a good starting point is Facebook.


Create a group of synergetic and non-competitive companies in your region and agree to cross-promote. You may use social media platforms, reciprocal website links, fliers, coupons, and bundled promotions. Such collaboration will help you expand your customer base by reaching new people every day.

Protect Your Data

No matter your line of business, you will generate a lot of data about your sales, customer preferences, seasonal spikes in sales, customer contact information, etc. This information will propel your marketing endeavors, and you need to protect it. Thus, consider using a professional cloud backup service. With cloud backup, you can access your data on any device that is connected to the internet. The cloud backup will also protect your data from natural disasters, accidental deletion, computer theft, and malware.

Marketing strategies are crucial to the success of your business because they are aimed at helping you create more business relationships with your customers and other businesses. So, invest in good SEO, create a robust social media presence, collaborate with other firms, and protect you data using cloud storage.




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Friday, 22 November 2019
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