Ex-Avenger the Rise of the Silver Surfers & what it means for your business.

Have you seen the new sky advert recently with Joanna Lumley ?, it really was an awakening for me, let me explain why, at the end of the video Joanna turns around and says “not bad for a pensioner” now maybe it is just me getting older but bring out the word pensioner and i don’t expect them to be downloading sky to their laptop.

So with this in mind I decided to see how the over 50’s market is developing & it was an eye opener for me, one website has seen a 25% increase in over 50’s sales since 2010 till 2012, infact the express.co.uk ran an article recently showing that 41% of over 65’s are using social media sites & shopping online to get better value.

The growth within this sector is massive and although the surveys & statistics mostly came from UK websites they are echoed within the Irish market place. Big businesses are certainly targeting this market place and are making long term plans to developing it further.

Sorry these Stats are from the UK, but I hope it paints a picture.

The Irish Government has teamed up with google to get more of the older generation online, this is a market that is going to keep on growing and I for one will be giving more attention to the stats in future.



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