eCommerce Store Design: 7 Tips for Getting More Conversion


Earlier this year, a survey conducted by Mercury Analytics and Square found that 56 percent of businesses out of 1,164 USA survey-participant businesses have an eCommerce store and 22 percent of total participants admitted that they also leverage marketplaces like Amazon and Etsy.

Although eCommerce sites are getting huge attention from all over the world, surviving through tough competition is not easy at all. Conversion rates decide the fate of an eCommerce site. To achieve a higher conversion rate, you have to give attention to the design part. Instead of focusing too much on the topics like the color scheme or flash animations, you should save the hard work for the site usability issues.

You will find some very effective tips in the next section which can help you accomplish an attractive conversion rate of your site.

Rule #1: Optimizing the Buttons

This is quite a useful tip. After lots of observations, it has been seen that optimizing the buttons is more effective and gives far better results. Suppose your site has buttons saying words like “learn more” or something like “additional details”, believe it or not, but they are not so useful when it comes to persuading consumers to buy something. Instead, use the direct call-to-action buttons that say “add to cart” or ” buy now”. Try it and you will see more sales than you used to observe before. Using colors like blue and green can help you fetch a positive response from your target consumers. Besides, you can also think about using colors that go well with your site’s color theme.

Rule #2: Remember to Add a Search Box

Adding a search box to your eCommerce site is a good choice. Consumers find it easy because they don’t have to go through the categories. They can simply navigate with the help of the search box. An “auto-complete” option can help consumers get what they want by offering them a few keyword suggestions.

Rule #3: Offer Easy Navigation Paths

Clarity is important when it comes to navigation paths. If you are too conscious about the artistic appearance, you don’t need to be. User-friendliness should be your first choice. Keep the pages as clear as possible so the consumers can navigate the menus without any complication. If you have many categories, you may like to use tag clouds. I want to recall the advice of one of my friends from SEO Vancouver Pros - he is not a great fan of Tag Cloud because webmasters have been abusing it for years. "It's not a modern thing but if you like to use it wisely including only major tags which have high search volume, its fine until and unless you're not hurting UX."

Rule #4: Brief Product Description

A consumer enters your site with the intention of getting information about a particular product. To save consumer’s time and effort, you should have a brief product detail accompanied by the product image and product price. Fonts should be larger and clearer. This step will help you persuade the visitors to stay on your site.

Rule #5: Organization of the Product Page is Important

Organization of the product pages is important if you want a huge success. First of all, you should consider adding the product image. After that, add the product name, price and other important descriptions just next to the image. Not so important elements like customer reviews should come at the bottom of your page.

Rule #6: Availability of the Product Should Be Mentioned

By giving an advance idea about the product availability, you will be able to retain your viewers for a long period of time. So, add a real time inventory to your page which must show the actual product availability.

Rule #7: Add a Shopping Cart

Your site should always have a noticeable shopping cart. Consumers always like to see the products they have purchased and the amount of cash they have just spent. You can offer your consumers a nice online shopping experience in this way.

Over to You

Considering these points will surely help you design a user-friendly store to generate more sales. You'll see the similar pattern in Shopify, SITE123, and BigCommerce designs. Do you run the individual store? What's your strategy to make an impact on Sales Data?



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