34 Questions to Answer 'Do You Have A Billion Dollar Company?'


Most entrepreneurs aspire to exiting and selling their company. But can you maximise your sale opportunity? Here are 34 questions to answer to find out if you have a "billion dollar company":

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Do you have a compelling value proposition?

  1. Is it breakthrough?
  2. Is it sustainable?
  3. Does it leverage the supply chains at lower prices with good enough quality?
  4. Is it an unmet need?
  5. Is there a high perceived value?
  6. Do you deliver an unique experience?
  7. Are the reasons for buying in the emotional or financial?
  8. Are you new product/service driven?
  9. Are you clear to all your stakeholders about: Target market/Customer profile/Value provided

Recommended reading: How to Put in Place an Exit Strategy To Maximise Value

Is it a high growth market?

  1. Is the market clearly segmented?
  2. Are your market segments growing at multiple rates?
  3. Is the market big enough to grow at least one 1 bln. company
  4. Is your growth rate higher than your competitors
  5. Can you grow your current market share with a 1000%
  6. Are (potential) customers open to buy from small companies like yours?
  7. What is the level of competition (how truly distinctive is your offering?

Are you shaped by your customers?

  1. Do you partner with your customers to help define the benefits, give feedback, field trails?
  2. Do clients use your product and services with their clients?
  3. Do your customers refer you on and help you grow?
  4. Does the 20/80 rule apply?
  5. Are you best clients growing at multiple rates?
  6. Do you use client testimonials in all your communications?
  7. Does the management meet regularly with important customers?
  8. Does your R+D department work with leading customers

Do you have impressive partners?

  1. Is partnering part of your core strategy?
  2. Do you have alliances with bigger companies?
  3. Are the alliances managed at executive level?
  4. Is there an alliance with the Big Brother or Sister?
  5. Are you the only one in your market with such a alliance?
  6. Do you benefit significantly (revenue, cost reduction, growth) from alliances?
  7. Are the win-wins of the alliances mutual?

Are you making enough money?

  1. Is financial information easy accessible and transparent?
  2. Do you measure and optimise the profitability per customer?
  3. Do you consistently exceed the stated goals?

Over to you now. Anything obvious we missed off this list? Tell us in the comments below.




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Sunday, 18 August 2019
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