Diner Decor: Tips for Making Your New Restaurant Stand Out


Opening a restaurant is the dream of many a culinary fan. For those serious enough to make that dream a reality, a solid plan is an absolute necessity. The odds of failure are stacked against restaurants, where approximately 80 percent will fold in the first five years, according to a study conducted by Ohio State University. If you’re serious about owning a successful restaurant, don’t let these statistics hinder you. Instead, create a sturdy plan that includes a pointed strategy for making your restaurant stand out above the competition.

Overall Style

Opening a restaurant is a costly endeavor with many fine details that must be addressed. For the sake of saving money, many pending restaurateurs make the mistake of snatching up tables, dining chairs and dishes that can be found in restaurants all over the city. Decide on the overall style you wish your restaurant to exude and stick to your vision of being unique. Some of the most successful restaurants and café’s use mix-matched tables and chairs, no two dishes or utensils alike, and the décor is a mash-up of items that are different, but exist in beautiful harmony. Saving money is great, but not at the expense of being creative and memorable.

Building Matters

The appearance of your location, both inside and out, does indeed matter. Tightening budgets across the country are causing people to seek outings that serve as both dining and entertainment in one. Creating an ambiance that goes hand-in-hand with your restaurant’s food and overall style can only add to the experience of your customers. For instance, if you’re opening a fine Italian restaurant, you may want to consider adorning your restaurant with stone products to highlight entryways and other focal points of your establishment. Give your patrons something extraordinary to look at.

Donning Staff

Your staff is one of your greatest assets as a restaurateur. They are the beginning and end of every dining experience. As such, they should not only perform the part, they should also look it. If you open a decade specific diner, have your staff dress the part. Poodle skirts and bell bottoms are far more eye-catching and entertaining than beige slacks. Of course, you’ll want to emulate service experiences of those times, and don’t forget music to tie it all together! Not only does this create a more exciting dining experience for patrons, it also creates a more captivating work experience for your staff.


Remember those odds we mentioned earlier? Marketing and advertising your business is one of the key activities that you will do to beat those odds. This is no place to attempt to save money. Be certain to pull out all your craftiest ideas when deciding where to budget. If creative marketing is not your forte, hire an experienced professional to do it for you. Skip the extra-large phone book ad and hire someone who needs a job to pass out fliers directly to people on the streets in areas where your target market hangs out. Coupons, giveaways and promotional events are actionable ways to draw new customers through your door. You don’t need to give away the farm; just give away enough to keep your restaurant exciting and visible.

Owning a restaurant isn’t always going to be a picnic, but creativity and uniqueness will go a long way toward making yours stand out and ensuring that your establishment is still attracting loyal patrons for decades to come.



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Wednesday, 17 July 2019
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