Define Your Market Positioning Statement

Complete the following four statements and use them as the basis for creating your company’s brand name, logo and tag-line.

  1. The following is my target audience ... (Describe them in detail, who they are, what their characteristics, preferences, attitudes, values, etc....
  2. My product category is... (What product type solutions do you directly compete with, who are the brands)
  3. My audience derives/gets the following unique and highly valued benefit from my product/service...
  4. The reasons why my audience can believe in the product/service unique benefits and that they will get them...


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