Crowdfunding for Nonprofits: A Few Helpful Tips before You Begin

Nonprofit crowdfunding is increasing in popularity by the day. And why wouldn’t it? With the help of the Internet, raising money for a project or making people aware about a cause has become so simple.

However, making a nonprofit crowdfunding campaign successful isn't as easy as it sounds. One needs to understand the fundamentals of nonprofit crowdfunding before starting a campaign. There are also several things that go into planning and hosting a nonprofit crowdfunding campaign.

Here are a few tips to help you get started and make a success of your nonprofit crowdfunding campaign.

Plan Well

Crowdfunding requires you to put in considerable amount of time and thought to plan the event.

  • Define the Purpose of the Campaign
Crowdfunding is essentially a means to generate funds for a specific project or purpose. The more specific you get, the more likely you are to increase awareness or raise funds.

Ask yourself what you're trying to achieve with the campaign and make the purpose of the campaign as simple and easy to understand as possible for potential donors. Use a title that is precise and make it actionable or attention grabbing.

Donors like to know where their money is going so make it clear how the funds will be utilized. Specify the campaign start and end date too.

  • Define Your Goal
Just like the campaign, the goal itself needs to be specific. Make it clear how much money you need to raise and in how much time. For example, clarify that 'x' amount needs to be raised to clear a certain beach before summer.

Remember that it's easy to get overwhelmed and set goals that are unattainable. A common misconception is that people are looking for charities to donate money to. You can't expect people to come across your campaign by chance and donate a lump of money. As such, you'll need to set a goal that is relevant to the size of your network.

Further to this, your goal should also be relevant to the project. If the goal or objective isn't going to make any difference to the cause, all your efforts will go down the drain. Keep your goal measurable so you can keep track of how you progress.

  • Define Your Audience
Your cause might not strike a chord with everyone, but there'll be a particular group of people who will immediately identify with your campaign. Once you have a compelling story ready to tell people, you need to define your audience. By reaching out to the correct people, you are sure to raise funds. If you don’t define your audience, you won’t know where you’re supposed to go.

If you haven't crafted a story yet, defining your audience will help you do it.

  • Define Your Story
The audience won’t want to hear about you or your company; they’ll want to hear about the campaign. You need to craft a story that highlights the cause and makes it easy for people to remember it. Research well and use statistical data to your advantage. Facts and figures will help you drive home the point.

You may want to narrate a story by yourself or have a staffer do it for you. It’s also a great idea to have a person who will be benefitted via the campaign to narrate the story. Display emotion so viewers can feel a connection.

Do incorporate a video in your crowdfunding campaign as videos are more likely to grab attention. They can also be shared easily on social media sites.

Realize that Crowdfunding Calls for Hard Work

Perhaps you understand that it's important for you to put in hard work to make the crowdfunding campaign a success. Chances are, the rest of your team members don't.

A lot many people believe that funds will flow in without putting in any hard work apart from setting up an organization and spreading the word. Add to this, popular crowdfunding websites that make fundraising for non profits seem easy.

As such, it's important for you to make sure that you're surrounded by like-minded individuals- people who are willing to work to achieve the targets you'll be setting.

Get Started Well in Advance

The success of your campaign depends on how much effort you put in prior to launching the campaign. Be prepared with e-mails, newsletters, social media updates, etc. so all you have to do is send or post them when the event goes live. Leave blanks wherever necessary so you only have to fill them with relevant details.

Continue Your Efforts

You can't sit back and relax expecting the donations to pour in by themselves. Continue reaching out to donors and remind them to make their contributions. Remember that donors generally procrastinate contributing; be persistent in your efforts at reminding them to do so.

Send 'Thank You' messages to donors who have already contributed. Do remind them to pass on the message to their friends, colleagues, and acquaintances as well. Do let them know how much you've received as contribution. Urge them by providing facts such as telling them that x% of your target would be achieved if one of their friends donated a particular amount.


Keep in mind that while crowdfunding will help your nonprofit by raising awareness, increasing your donor base, and generating a quick turnaround, the campaign might put a strain on your resources. As such, you’ll need to plan everything well before you begin.

By understanding the commitment involved in running a crowdfunding campaign, you're sure to reach your goal. Do note the tips mentioned here before you get started on with serious work and you'll definitely succeed.



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