Content On LinkedIn: Why Choose This Social Network For Your Business

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I can still remember a time when I was reluctant to join LinkedIn. There were already numerous social media platforms that I didn’t see the need to have an account, in them. But after much analysis and coercion by others, I came to understand that LinkedIn was unlike any other platform.

It was professional. For businesses, especially, it is an essential social media platform that you should consider joining if you haven’t, already. It is a useful tool for generating leads, creating new connections and building your brand.

Those are some of the benefits your B2B company will enjoy. Not to forget, you may need a content rewriter, for the material you hope to publish. Outlined below, is some of the reasons why your business should be on LinkedIn:

Position Yourself as a Thought Leader

Often we look to experts in a field for answers to our problems or challenges. If you are aiming to become a trusted advisor, then, LinkedIn is the ground to position yourself as a thought leader. It is a platform where you can engage influencers in your field while fostering connections with them.

You can publish thought-provoking content, join in the online discussions, and improve your profile. It will also help you identify the influencers in your area of interest. The endorsements or recommendations that you receive form connections help to promote this.

Attract new Clients

As stated earlier, once you join LinkedIn you will realize that the rules that apply are different from other social media platforms. From the type of content, you can publish to how you engage new people. And it calls for the need for content rewriter software.

On LinkedIn, people post jobs, others are looking for jobs, and some for business help. It makes it easier to reach your next client. With the right research and promotion strategies, you can realize this.

Keep track of Your Competition

Though you may be late in joining LinkedIn, your competition could already be reaping the fruits of using it. In any industry, you have to be up to date with the latest trends and news in the field. LinkedIn gives you the opportunity to listen and gain insights.

You can also find out the connections that your competitor has. It is fundamentally essential because many professionals in business development, create relationships with prospects, earlier in the process.

Lead Generation

Invest in content rewriting for your company page on LinkedIn. It provides potential clients with vital, and relevant information about your business. Try and Google your company name, your LinkedIn page shows up in the results.

That is after your website. Your LinkedIn page gives more insight and perspective into your business. Whatever information you share should be enticing to your potential leads. It should also spike their interest.

When you optimize your profile, it boosts your Google search rankings. Ensure to incorporate the relevant keywords in your description. Don’t forget to fill in, all the fields in your profile.

A study by Hubspot in 2012, showed that the conversion rate from visitor-to-lead is highest on LinkedIn compared to other sites for social networking.

Effective for Product Launches

A poll done by Regalix show that a significant number of B2B companies, use LinkedIn for product launches, that is, 81% of such businesses. The traditional Press releases may not be as effective in this digital era. LinkedIn has a massive impact on distributing information to consumers, media, and bloggers.

It also affects the distribution of news on products. On LinkedIn, business content gets shared more often than on other sites.

Social CRM

Social CRM tools allow you to see what your prospects are doing. And so does LinkedIn. It helps you to identify the behavior and preferences of prospects. When you target a contact, it will allow you to see this valuable information, in real-time and its environment.

Also, many Social CRM solutions have integration with LinkedIn. It also supports Google contacts.

Conclusion

Ensuring that you have a strong presence on LinkedIn will equate to the success of your business. It is useful for customer engagement, establishing yourself as a leader, lead generation, and much more. It is time to get started if you haven’t.

 

 

Comments 3

Jacinta Pivot Cloud Solutions on Wednesday, 11 April 2018 15:32

Thank you for an interesting article!

Thank you for an interesting article!
Guest - Addy Brown on Monday, 16 April 2018 00:43

LinkedIn are basically for professionals, business, job hunter, and students. It specially establishes a positive marketing and business environment. It is a platform where a businessman can interact with others for B2B marketing, partnership, presenting business quality, and many more.

LinkedIn are basically for professionals, business, job hunter, and students. It specially establishes a positive marketing and business environment. It is a platform where a businessman can interact with others for B2B marketing, partnership, presenting business quality, and many more.
Andre C. Scott on Monday, 23 April 2018 10:55

Great

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