Business Signage Has Economic Impact

Architectural signs have more than mere aesthetic value.  They communicate clear direction such as guiding visitors to a specific building or locating a parking garage is in a traffic-heavy area.  They warn of no-entry zones and possible danger, such as an “Employees Only” area that may deal with high-voltage wiring.  They even stir up emotions, such as “Emergency Room” signs that make us feel panic, “Labor and Delivery” signs that make us feel excited, or “Restrooms” signs that give us a sense of relief.

Architectural Signage Provides Identity, Bridges Communication and Offers Direction

While architectural signs provide clear directions, help keep us safe and stir emotions, they also lend a distinct identity to the businesses, nonprofits, government agencies and communities to which they are tied.  They help patrons navigate:

  • business districts
  • business suites
  • airports
  • government buildings
  • shopping centers
  • hospitals
  • medical suites
  • sports arenas
  • concert venues
  • college campuses
  • museums
  • parking garages
  • other urban structures
They help businesses operate smoothly.  Informing patrons of where to go while maintaining a good traffic flow helps to ensure daily operations stay on track.  These things also help businesses to serve more patrons and streamline processes.

Business Signage Has Economic Impact

“The success of local businesses is important for creating jobs, generating tax revenues, and providing access to goods and services,” says Jeff Rexhausen, Associate Director of Research for the University of Cincinnati’s Economics Center.  Signage can directly affect businesses’ and organization’s bottom line dollar.

Consumers of the past depended on architectural signs to know where products and services were available.  While today’s consumers primarily take in product and service information online, they are still very dependent on tangible signage.  Architectural signage is just as important a means of communication now as it was then.

Certain signage companies, such as ASI for Business Architectural Signage, are fast becoming leaders in this industry.  Research groups and conferences, such as Forrester for Enterprise Architectural Professionals and the AIA Foresight Report, show the true economic impact of proper signage on today’s businesses, governments and other institutions.

Beyond Wayfinding

Architectural signage goes beyond wayfinding.  It also includes interior structures, like sports hall of fame walls and business team recognition walls.  If you’ve ever been to a professional sporting event, you’ve noticed the large display walls that show the team’s awards and recognitions from over the years.  Sometimes these are mounted with or inside of a specialized glass, plastic or metal.  They’re usually designed with a 3D effect that truly draws the observer in.  Sometimes a list of players’ names appear in 3D, while other attributes of the recognition wall are also in 3D, such as an image of The Stanley Cup or a team’s logo.

This type of architectural signage enriches a structure’s interior aesthetics.  Adding that to the wayfinding signs that point to restrooms, parking garages and handicap ramps makes quite a winning combination for everyone.



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