Business ROI: 4 Steps to Attract a More Profitable Customer Base


If you have been in business for very long, then you know that not all customers are the same. Your goal should not just be to bring in new customers but to bring in customers that will purchase a fair amount of your goods and services. These customers have a high ROI, or return on investment, and cost your far less to acquire compared to how much you spent acquiring them. Here are four ways to attract a more profitable customer base for your business.

Use Social Media

A growing number of people search for business recommendations on social media sites like Facebook. Having attractive pages on these social media sites will allow you to attract customers who are seeking you out. There is nothing more off-putting to a potential customer than to find out a business either does not have a Facebook page or that its page is not up to date. These customers are looking for a place to spend their money, so take advantage!

Move On!

A surf shop in the middle of Kansas is not going to get the number of customers as it would if it were located in Venice Beach. Sometimes, the best thing to do for your business is to stop finding and forcing customers to come to you. Call some moving companies and relocate your business to where your customers are. Do your market research carefully and make sure that you choose an optimal location. Relocating your business should be done strategically for best results.

Put Customer Service First

This is vitally important to bringing in new customers because if you give great customer service, then your customers will recommend your goods or service to their friends. This mouth-to-mouth marketing is free, which means that the ROI is at its very best. Take care of your customers and your customers will take care of you.

Give Stuff Away

Everyone will take something for free, and this is a great way to get customers in the door. What you give away does not have to cost you much or anything at all. Partnering with another business is a great way to give away free stuff. Have other businesses provide you will their product to give away and give them a cut of the return. Always be looking for innovative ways to market!

Getting customers in your door at the lowest cost possible is what ROI is all about when it comes to customer acquisition. Think outside the box and you will find out that it isn’t as hard as it looks.



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