Business Event Focus: 24 Stories Conference


The second 24 Stories Conference takes place Friday 13th September at Fota Island Resort in Cork. We asked organiser Stephen Ryan to tell us a bit about the upcoming event:

Make sure to check the Business Achievers Events calendar for more upcoming business events this month.

What is the title of the event?

24 Stories Conference

2. Who is it for?

This is a conference focussed primarily on marketing and communications with topics including Strategy, Branding, Artificial Intelligence in Marketing, Cause Related Marketing, Retail Marketing and Building a Community. 

3. Where is it being held and when?

Fota Island Resort, 13th September 2019

4. Tell us about the event 

After a very successful inaugural 24 Stories Conference in March we are coming back again this coming September. Once again we will have 4 Keynote Speakers and 2 panel discussions all with an aim to educate and inspire people who are hoping to communicate or promote better to their audience. For those who want to make a day of it we have a full day ticket with lunch in Fota Island Restaurant and hands on workshops in the afternoon.

So far we have announced 4 Keynote Speakers:

Ian Shepherd

Over the last 25 years, Ian Shepherd has served as Chief Operating Officer of Odeon (Europe’s largest cinema business), CEO of Game Group (a pan-European retailer with over 1300 stores) and has held senior commercial and retail leadership roles for world-leading brands including Vodafone and Sky TV. Over that period, he has seen the seismic shift from ‘analogue to digital’ in multiple industries along with the changes in consumer behaviour that followed. He has seen businesses grow and succeed, but also seen businesses challenged and ultimately defeated by those changing consumer needs. Now writing, consulting and advising a range of businesses including retailers, investors and innovative start-ups, Ian is also the author of "Reinventing Retail".

PR Smith

PR Smith is an international speaker, marketer, author, TED Talker (6 books in 8 languages including Digital Marketing Excellence; Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan). Paul is founder of the SOSTAC® planning framework voted in the Top 3 Business Models worldwide by the Chart. Inst. of Marketing and adopted by companies like Linkedin, KPMG and start-ups. Whether offline workshops or the online course, marketers learn how to write the perfect plan (in 4 minutes) & perfect it by becoming SOSTAC® Certified Planners. Paul advises SuperNode.Energy a radical new renewable energy company founded by Eddie O’Conner. Paul is also the managing partner of Sri Lankan Golf. Born in Dublin and now based in London, Paul is founder of the Great Sportsmanship an inspirational NFP edutainment programme which inspires youths, through short stories about sportsmanship, to nurture a new generation of global citizens.

Robert Brooks

Robert Brooks who will be giving a keynote on "How you brand the happiest country in the world". Most of Robert's 20-year career has been spent in Finland where he first visited in 1997. He has seen Finland go from the aftermath of severe economic depression after the collapse of the Soviet Union, Finland's key trading partner at the time, to being named the Happiest Country in the World in 2018 and 2019. During his time in Finland, Robert has worked in various roles in the fields of language and digital communications for companies such as Nokia and Microsoft, and spent the last three years as Social Media Director at Hofstede Insights. Since the beginning of this year Robert has been working freelance with governmental institutions in Finland on their "This is Finland" country branding.

Katie King

Katie King, MBA the CEO of digital agency Zoodikers Consulting Ltd and boutique management consultancy AI in Marketing Katie is a published Author, Keynote Speaker and Consultant on marketing, Artificial Intelligence (AI) and digital transformation. Katie will be giving a keynote on AI in marketing. Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, Orange, Accenture, Huawei, Arsenal Football Club and Harrods. Katie is a member of the UK Government All-Party Parliamentary Group task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019. The book has already received acclaim from leading brands such as Nike and Nestle. Katie is a frequent commentator on BBC and is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry. 

In addition to the keynote speakers we will also have two panels one discussing "Building your own tribe" and the other on "The impact of cause related marketing". Our Panel Speakers include:

  • Niall Horgan CEO of Gym+Coffee
  • Lesley Giltinan founder of LeanWithLesley
  • Ernest Cantillon Director of Electric Cork, Sober Lane and Kinsale Gin
  • Caroline McEnery CEO of the HR Suite
  • Jill Holtz cofounder of Mykidstime

There will also be 4 Workshops:

  1. Muriel Foley - Advertising on Facebook and Instagram
  2. Rob O’Donohue - Podcasts
  3. Stephanie Lynch - Instagram
  4. Bibi Baskin - Public Speaking

More speakers to be announced!

5. What do you expect attendees to get out of the 24 Stories Conference?

A day where you can learn and be inspired from an incredible lineup of speakers from a variety of industries and backgrounds. It is also in the beautiful surroundings of Fota Island Resort which helps people network easier.

6. Where can people find out more?

Full details of what 24 Stories is all about including a link to the conference and where to buy tickets can be found at


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