Business Book: Going It Alone by Jane Bwye


This month our featured business book is Going It Alone by Jane Bwye, a practical guide to starting your own business. We caught up with Jane to ask her about the book:

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What is the title of the book

Going it Alone, A Beginner's Guide to Starting Your Own Business. It was published by Crooked Cat Books in July 2018.

A bit about the author

Jane Bwye lived for 55 years in Africa. She has been an intermittent freelance journalist all her life, writing book reviews, articles and short stories for various magazines. Widowed at a young age, Jane bought and ran a guest house in Nairobi, which she subsidised by doing freelance secretarial work. After remarrying, she started a riding school for children from local schools. Once the family left the nest, she did a distance education business degree, and started a one-woman management consultancy, which continued after she came to the UK in 2001. As well as writing three novels, Jane has been mentoring small business start-ups in Eastbourne for fifteen years.

What inspired you to write the book

I have always been interested in people, and in my latter years I’ve found great satisfaction from one-to-one mentoring. I encourage people who want to start their own businesses. When my publishers asked for a non-fiction book, it was easy to write my little handbook, Going It Alone. I just wrote as if I were sitting there beside my clients, and as I am a story-teller, I’ve drawn from their experiences to illustrate my points.

What’s in the book

Going It Alone is based on the format of a structured business plan. I have used this to mentor and encourage clients over the past fifteen years, and it is as if I am sitting right there beside you.

  • The book starts with setting objectives.
  • It offers guidance into undertaking your own research and finding the solutions in your own country.
  • It addresses general legal matters.
  • It offers an insight into marketing.
  • It highlights the necessity to look after your resources.
  • Finally, it addresses accounting and financial matters. Readers familiar with Excel have the opportunity to download a “what-if analysis” spreadsheet to help them with sales and cash-flow forecasting.

Because I am a story-teller at heart, I have illustrated various points with stories based on the true experiences of my clients.

Why should prospective business owners read your book?

Not every business owner is comfortable with the dry technical jargon of business experts. Some start in a burst of enthusiasm and action, learning as they go, which is not always the best way to lasting success.

Most of Going It Alone is old fashioned common sense. But when you’re in the throes of running your own business common sense seems to go out the window.

Going It Alone is a general step-by-step guide to keep beside you. It gives a holistic view of the whole process of planning and provides you with reassurance that you have covered everything necessary, not only on start-up, but also at annual reviews.

It is never too late to start proper planning. During annual reviews, you learn from past experience and tweak your plan to budget for future challenges. As the years go by, you will be more accurate in your predictions and use them as meaningful objectives towards steady success.

Once your business has traction and you want to progress further, the book provides a good foundation to learning more about specific business tools.

Where can we buy the book?

Going It Alone is available in e-book and paperback forms through the Amazon Universal link:

Jane Bwye’s Amazon Author pages:  and 

Where can people connect with Jane

You can find Jane on her website, on Facebook and LinkedIn

Over to you now. Have you read Jane's book? Tell us in the comments below. 





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