Business Book: Facebook Marketing by Louise McDonnell


This month our featured business book is Facebook Marketing by Louise McDonnell, a practical guide to using Facebook, and we caught up with Louise to ask her about the book:

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What is the title of the book

Facebook Marketing: The Essential Guide for Irish Organisations. It was published by Liffey Press in October 2017.

A bit about the author

Louise McDonnell is an online and social media marketing expert and is passionate about delivering Facebook, SEO and Website Marketing training and coaching. She has a particular expertise in Facebook Marketing having coached and trained in excess of 2000 businesses since 2009.

Louise was voted as one of the top worldwide 50 Facebook Marketing Bloggers by Feedspot. More recently listed Louise as one of the top 108 digital marketing experts worth following and in February 2018 BloggerLocal listed Louise as one of the top 10 worldwide Facebook experts. 

Louise works with many Irish Government Agencies including Failte Ireland, Enterprise Ireland and Local Enterprise Offices in Mayo, Sligo, Leitrim, Donegal and Roscommon. She also provide corporate training and keynote addresses to runs online social media training for businesses all over the world.

Recommended reading: How to Win Friends and Influence People

What inspired you to write the book

Two years ago after a training course in Leitrim one of the participants suggested that I should write a book. Initially I laughed it off but then I considered all the experience I had gained from working with small businesses. I knew the issues they faced, the difficulties they had with social media and what they needed to do to get results. I’m very proud of the book. It’s all about creating a strategy so it won't date.

What’s in the book

It’s very practical and is packed full of examples of Irish businesses succeeding with Facebook. There’s a section on case studies which features a hotel, leisure centre, destination marketing group, makeup artist, butcher, GAA club, fashion boutique and ecommerce store.

Why should business owners read your book?

I believe that Facebook is one of the most powerful marketing tools. Everyday in Ireland there are 2.3 million users, that’s more than Snapchat, Twitter and Instagram combined. If businesses are strategic with the content they publish they can reach their audience and build brand awareness. The advertising platform on Facebook is what separates it from all other networks. Small businesses can use sophisticated targeting features and use paid ads to ensure their content is seen. It’s all in the book!

Where can we buy the book?

You can buy Facebook Marketing, The Essential Guide for Irish Organisations in any good book store or on Easons,, Amazon, Book Depository etc. The ebook version will be available shortly. 

Where can people connect with Louise?

Find Louise at,,

Over to you now. Have you read Louise's book? Tell us in the comments below. 



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