Business Achievers: Fergal O'Connor and Buymedia


Our latest Business Achiever is Fergal O'Connor and Buymedia. We asked Fergal to tell us a little bit about his advertising-focussed business and asked him about his business journey to date. Read on to find out more in Business Achievers: Fergal O'Connor and Buymedia:

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Give us the background to your business 

I spent over 20 years helping businesses to get the most from their advertising across a variety of media - print, radio, out of home, TV and digital. Throughout these 20 years there was always an element of wanting to do more for my clients. When your business is being advised by an employee of a media company you can never get a truly independent advertising consultation. I wanted to develop a business that could help SMEs get a better return on their advertising spend across all media by allowing them to buy better advertising, faster.

When we set up Buymedia in 2015 we discovered that most SME advertisers were still using manual, time consuming processes to buy and manage their advertising. What was even more shocking was that 76% of these 5.7million advertisers in Ireland and the UK were unhappy with their advertising choices and results.

We decided that the only way for our business to help advertisers at scale was to develop a software platform that reduced all that manual and expensive advertising processes. That’s what we’ve done. With the support of Enterprise Ireland, LEO, NDRC, Intertrade Ireland, Westbic and some innovative advertisers and media companies we have developed a software platform that streamlines the ad buying process across all media for SMEs. Saving lots of time and money for the type of businesses that need it most. Retail and hospitality businesses in particular are achieving time savings of up to 49% and an average 24% increased return on their advertising spend.

We’ve now 275 registered advertisers and 138 media titles in Ireland on We’ve signed media titles in the UK and this is the next step on our business journey.

Recommended reading: Business Achievers: Michael Fitzgerald and OnePageCRM

The best business tip you've ever received?

"Master the ancient art of persuasion to thrive in the modern world" - Carmine Gallo

Any advice for other business owners?

If you genuinely try to help businesses solve a problem then revenue will follow. 

Where do you see yourself in 5 years?

I hope to be playing a leading role in the future of Buymedia, surrounded by lots of happy clients and colleagues. Our goal in 5 years is to be the go to resource for advertising in Ireland, UK, US, Australia and Europe for SME businesses who want to compete with global brands. 

What does business achievement mean to you?

Making and keeping our clients so happy that they become our ambassadors.

Where can people connect with you and your business?

Connect with me on Twitter @fergaloconnor and on LinkedIn. You can connect with Buynedia online at, on Twitter @buymediahq, Facebook and LinkedIn.



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