Best Social Media Campaigns 2014

Best Social Media Campaigns 2014: For many brands, social media is the bed rock of their digital marketing strategy. With a keen understanding of your audience, a dash of creativity and some good content, social media allows you to communicate with audiences and make your brand stand out. Many brands are using the usual suspects of Facebook, Twitter, LinkedIn, Youtube, Google+ and Pinterest. For others, Instagram, Pinterest and Snapchat are the new frontier offering engagement.

2014 was a big year for social media; international brands and events lead the charge such as the World Cup, Nike, Beats by Dre and McDonald's. Oscar Mayer (bacon-scented alarm app), JCPenney (#tweetingwithmittens) Under Armour (Misty Copeland video) and others created a ton of buzz and seen in countless blogs, articles and RTs. Let’s take a look at some great examples of social media campaigns from around the world.

Best social media campaigns of 2014 Best social media campaigns of 2014

Starbucks on Instagram

This highly creative social media campaign saw Starbucks use a stop-motion clip made by artist Rachel Ryle and picked up nearly 197,000 likes and comments from December 29th through January 4th while using the #StarbucksForLife hashtag. This approach has also been used by NASA who posted 15 seconds of moon footage to pick up 62,000 likes and comments. For more info, click here.

Matthew McConaughey and Lincoln

You either love it or hate it but this series of adverts from Lincoln hit social media and went viral. Leaning hard into celebrity placement can be dangerous for some brands but this advert drove a 20% rise in Lincoln sales following its release. The pseudo-philosophical with Matthew McConaughey advert proved so popular that it sparked of a parody on Saturday Night Live.

#ShareACoke Campaign

To promote sharing, Coca-Cola replaced its name on cans and bottles with our names. This campaign proved very effective and was supported by a website where fans could send personalized “virtual bottles” and share them with friends via Facebook, Twitter and Instagram using the #ShareaCoke hashtag. Coke’s sales rose 2.5% during the campaign. According to The Wall Street Journal, there were more than 125,000 posts about the campaign across all social media channels during the summer of 2014. Locally (in Ireland) this created controversy in Ireland sparking claims of targeting children with the campaign.

Irish Examples

Looking closer to home, we can see so many Irish & global brands playing strongly on social media. For example, the finalists for the Samsung Digital Media Awards – Social media category include:

Bulmers, HB Ice Cream,

#WebSummit Social,

Home Holidays – Fáilte Ireland,

Tinder Trafficking Campaign,


Kildare Village,

Club Orange

Anchorman 2.

The 2014 Bord Gais Energy social media Awards also showcased the best in Irish marketing talent with the winners:

Facebook Page for a Business (Agency Run) - Universal Pictures Ireland

Facebook Page for Non profit/organisation: Alone Ireland

Facebook Page for a Business (owner managed): Lidl Ireland

Integrated Facebook Campaign: Centra Ireland

Best Business Twitter account – (Marketing): Spin 1038

Best Business Twitter account – (Support) (Irish Rail)

Best Business/Org Twitter Campaign: Centra – #CentraCronado

Best Blog of an SME sponsored by .Me Registry: Brave Media

Use of Social Media by an SME: Tour America

Video/Video Campaign sponsored by YouTube: Kevin Egan Cars

Online PR Campaign: Bewley’s fair-trade Fortnight campaign

Use of Social Media by State Body: Defence Forces

Mobile App (Two winners): Just Eat + St Patrick’s Festival

Customer Care: Vodafone Ireland

Best use of SM for a sponsorship campaign: Electric Ireland

Innovative Use of Social Media: Spin1038, The Drop

Social Media Effectiveness: UCC

Integrated Social Media Campaign: Centra

Social Media Only Campaign: Samsung ‘Re:Create’

Experimental: Essential French

Agency of the Year: Radical

Grand Prix: Centra Ireland

Why not leave a comment and let me know what you think or connect with me on LinkedIn.



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