A Handy Tech Checklist for Startup Owners

tech-checklist-for-startup

While technology is in a constant state of change, there are a few things that are guaranteed to stay the same for the time being within the world of Entrepreneurial business. That said, sometimes the basics are forgotten, so here is a handy tech checklist for startup owners to remind all of the things you should think about technology-wise if you haven’t already.


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1. Protect your servers

Smaller companies are unfortunately easier to hack. They don’t have the resources to set up protective barriers. Doing everything you can to protect your servers and your information, as well as backing all of it up, will keep your finances, your advancements, your internal decisions, your bank information - all yours. It protects against those who leak that information or use it to take your money or ruin your business. No need to start from scratch, start protecting your data today.

2. Be knowledgeable of apps

We use Slack to communicate across the business. I’ve used apps such as Fat Rank for SEO purposes. Adblock is excellent for work servers as well. BCC Me (for Gmail) is excellent for helping keep track of email conversations, but you need to be aware of whether or not it’s on, as it may include you in conversations you don’t want to be a part of. Ultimately, these are just some examples - a lot of it depends on the industry you’re in.


Recommended reading: 6 Must-Have Applications for Small Business Owners


3. Get official social media pages up and running

Through social channels like Twitter and Facebook, companies often are able to connect with their customers directly or indirectly through comments, posting statuses, and videos. Look at which channels your target customer is likely to be on and concentrate your social media time and resources there. 

4. Google Analytics

This is very important, because it is an indicator of how well your marketing campaigns, your social media channels, and your sales processes are working - essentially, consistent online traffic is a good measure of how successful you are becoming. It's easy to set up and gives you a wealth of information about how people are interacting with your website.

5. Computer-Use Guidelines

Nobody should be able to say “you didn’t tell me…” in the case of misusing company time and resources. Guidelines with regards to data protection are critical now after GDPR. Laying the law down doesn’t mean you have to be super strict. I can still log into social media and use things like Spotify at my business. But guidelines do make it easier to stay focussed. If done right, it will make employees feel more trusted than micro-managed.

6. Employee Email Addresses

Frankly, this just looks more professional. It costs more money but the best option is having a domain name e-mail address, such as “employeename” or “This email address is being protected from spambots. You need JavaScript enabled to view it.”.

7. File Organisation

Look at where and how files are stored in your business. Are you using things like Google Drive and Dropbox? Make sure people know where files should go and also that personal data should not be stored on these particular shared drives, as they may not be secure for GDPR purposes. 

8. Back up your data!

In the case of network problems or computer crashes, data backups are extremely necessary. In addition, having records of past work - successes and failures - will help to prepare for the future. 

Furthermore, if your company is ever audited, you must be sure you have records of your finances. It is also smart to be encrypting your backups as well, making all of your data, including backups, un-accessible as possible to the wrong people is incredibly wise. 

9. Mobile-friendly website

A lot of people’s shopping and shopper research is done online nowadays, and you absolutely want them to learn about your products as easily as possible. Websites are important because they represent your company to people offsite. If somebody finds all of the information they need through your website, and it is easy for them to do so, I would assume they are more likely to make a quick decision on a buy. Many consumers now use smart devices to browse to shop. 

Nowadays site speed is also critical, so make sure your website is mobile friendly and quick to load. 

10. Keep an eye out for new things

Try to stay abreast of changes in your industry and new apps or programs that might increase your productivity as well as your sales and reach. Subscribe to tech news sites within your niche. Essentially, do what you need to to be aware of new opportunities and way to improve your business.

Success means always changing, and while the age old saying of “don’t fix what isn’t broken” may be true in some cases, if you have a chance to make things better, why not try something out? Of course, before making commitments to a change, it may be good to see if other people have tried and what their success and fail stories were.

 

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